Best Revenue Operations Software: 2024 Review

A screenshot of a revenue operations software dashboard showing financial metrics for a digital marketing strategy project. The dashboard includes a bar chart of budgeting and profitability data, time tracking, revenue, cost, profit, and invoicing details.

Revenue operations provides a comprehensive strategy for your business management.

It bridges the gap between marketing, sales, and customer success teams to ensure everyone is working towards achieving shared business goals.

Finding the right revenue operations software to support your RevOps strategies can be challenging, as you’ll need a variety of well-integrated capabilities (such as CRM, project management, financials, etc.).

In this article, we’ll explore how to find the best RevOps software solutions and compare some of the best reviewed options currently available.

How to Choose Your Revenue Operations Software

The most important thing for supporting your revenue operations is ensuring that your data is centralized. An ideal revenue operations software is an all-in-one tool which combines several functionalities, such as:

  • Robust reporting and forecasting
  • Budgeting and financial management
  • Customer lifetime management
  • Workflow automation
  • Third-party integrations for a unified tech stack

Other important criteria include scalability, user interface, and customer support. If the tool performs poorly on these three levels, this can impact adoption. Ultimately, it means that you won’t be able to get the most out of your software and see a real impact.

Our List of the 10 Best RevOps Tools

1. Productive – A Top Revenue Operations Platform for Agencies

Productive is the ideal tool for taking a holistic approach to your business management. It’s designed to integrate key professional services workflows into one platform, from client management to billing. This helps your teams focus on a common goal and make data-driven decisions based on unified data.

If I had to choose the main benefit of switching to Productive, it would be having visibility of everything in one place: from sales through resources, projects to delivery, plus the time logging and profitability figures in one place—being able to track the end-to-end lifecycle of a project.

Jason Devoy,
Delivery Director at Joi Polloi

Find out how Productive supports your team autonomy.

Sales CRM

Productive offers a lightweight sales CRM to bridge the gap between your project management and sales strategies.

You can use it to set up custom stages for your sales funnel and update the status on deals. You can also set stages on deals as won and lost, manage reasons for lost deals, and then combine this with other metrics to get actionable insights.

A screenshot of a revenue operations software interface displaying deal stages for various projects, including Website Rebranding, Coordination, Business Development & Strategy, Copywriting Services, and Mobile App Development, with associated monetary values and completion percentages.


Manage the entire customer lifecycle

The CRM feature is connected to budgeting, so you can use agency rate card data to create and send proposals to clients easily. Run your entire sales process by then converting won deals into projects.

You can also:

  • Schedule your sales teams to manage their availability and workloads
  • Get sales forecasting, including revenue and profitability
  • Collaborate with team members with tasks and TODOs

Financial Management

Productive offers advanced features for tracking revenue-generating activities. You can define your agency rates, build rate cards, create budgets (fixed, hourly, retainer), and monitor every aspect of your project finances. For revenue recognition, choose between two ways of reporting from fixed services — spread across time or recognized on a single date.

This also includes financial forecasting. By scheduling your resources (each with their associated costs), you can view your revenue and profit margins ahead of time. This provides you with data-driven insights at every step of your project execution so you can control scope creep and get reliable project progress information.

A screenshot of a revenue operations software dashboard showing the progress of a rebranding campaign. The display includes a bar chart of weekly financial metrics, time tracking, budget status, and invoicing details.


Manage and visualize your revenue performance with Budgeting

With Productive, you can also track billable hours. This data is used to create client invoices on the platform, but you can also use Productive’s Xero or QuickBooks integrations to finalize your billing.

Projects and Tasks

Manage your market strategy, streamline repetitive tasks, and get a 360-degree view of your projects with Productive.

With the Project Management feature, you can switch between multiple project views, including Kanban, Gantt, Workload, and more. Collaborate with teammates on tasks with dependencies, subtasks, and todos, estimate completion times, and add other custom task fields.

A screenshot of a revenue operations software displaying the social media posts dashboard. The interface shows a board view with posts categorized by their status: Not Started, In Progress, and Done. Options for different layouts, such as list view, calendar view, and table view, are also visible.


Support collaboration with customizable project layouts

You can also create and share documentation with Docs, create no-code automations, and set up custom permissions to control who can see and do what.

Reporting

Productive’s Reporting pulls data from multiple platform sources, including time tracking, budgeting, resource planning, invoicing, and more. You can create reports by using one of the 50+ agency-focused templates or by building your own from scratch. Use custom fields to add agency-specific parameters and choose whether you want to depict your report as a data table, chart, or both.

A screenshot of a revenue operations software displaying new budget insights grouped by company. The interface shows a bar chart comparing revenue and margin for ABC Company, Cupcake Project, and Website Redesign, with options to add groupings and show only totals.


Filter and group your financial data
 

To share reports, you can also create custom dashboards and add widgets to them. You can also set up automatic sharing to email or Slack.

Additional Features

  • Resource planning: Manage employee availability and workloads, allocate and reallocate their time, and visualize and forecast utilization.
  • Time off management: Set up time off categories across employees and handle leave requests across the platform.
  • Time tracking: Track time with an integrated timer (also available as a desktop widget), through manual entry, or by automatic creation by syncing them with resourcing.

Integrations

Productive offers a range of native integrations for a more seamless tech stack.

Some options include Xero and QuickBooks for accounting; Slack, Google Calendar, and Memtime for collaboration and timetracking; Breathe and BambooHR for HR management; HubSpot, Jira, Zapier, and many more.

Pricing

  • Plans start with the Essential plan at $9 per user per month, which includes essential features such as budgeting, project & task management, docs, time tracking, expense management, reporting, and time off management.
  • The Professional plan includes custom fields, recurring budgets, advanced reports, billable time approvals, and many more for $24 per user per month.
  • The Ultimate plan has everything that the Essential plan and Professional plan offer, along with the HubSpot integration, advanced forecasting, advanced custom fields, overhead calculations, and more for $32 per user per month.

Productive offers a 14-day free trial, so check it out to see what the platform can do for your business.

Manage Your Revenue Operations With Productive

Align your teams and centralize key data with an all-in-one agency management software solution.

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2. Clari – A Leading Revenue Operations Platform

The Clari revenue platform is a leading provider of solutions for supporting revenue teams. This includes modules such as Copilot for call recording during the sales process, Forecast for predictive analytics, and Groove for email templates, automations, and more.

Key features:

  • Various modules to support the revenue pipeline
  • Control and support the end-to-end revenue process
  • Reliable insights for RevOps teams
  • Designed for healthcare, tech, financial services, manufacturing, and more
A screenshot of a revenue operations software displaying a dashboard with various financial metrics. The interface includes a quota of $45M, closed won amount of $25.60M, AI projection of $41M, and a hard commit of $42.50M. A pop-up window titled "Run Revenue with Clari" highlights the importance of revenue management and forecasting.


SOurce: clari

Users enjoy that Clari can give them a “holistic view of your business” (Source: Reddit). The platform has overall positive reviews on G2, though many users state that reporting could be more advanced. Some have reported that they need to supplement their insights with additional tools.

Additionally, Clari doesn’t offer transparent pricing, which means you’ll need to get in touch with the sales team to find out their pricing. This fact, alongside its many modules, can complicate your decision-making process.

3. Gong – A Solid Option for Managing Customer Interactions

Gong is an AI platform for sales, customer success, and marketing teams built on customer interactions. It supports revenue growth by analyzing sales operations and customer experiences.

Key features:

  • Forecasting and pipeline management
  • Customer interactions critical insights
  • Sales performance management
  • 70+ languages for global teams
A screenshot of a revenue operations software interface showing filtered call analytics. The display includes options to save search filters, call details, call categories, and basic details. A graph depicts call duration and mentions of "Machine Learning" over time, with specific call entries listed below.


Source: gong

Gong’s core feature is built around customer interaction recording and insights. It can be a valuable tool if you’re interested in managing your sales reps and improving performance. However, there’s not much in the way of marketing work management or general revenue tracking (for ex., project budgeting or invoicing).

While Gong is certainly a nice-to-have sales enablement tool, it won’t be necessary for most teams. Some users also find Gong to be pricey for what it’s offering:

They’re the most expensive tool of their kind and you can get the same call recording/transcript software bundled in with other software packages.

Source: Reddit

4. Salesforce CRM Analytics – An Advanced Business Intelligence Tool

Salesforce CRM Analytics, previously known as Tableau, is a reporting tool that translates data into visualizations to provide valuable insights into key performance indicators.

Key features:

  • Data visibility and integration
  • Visualizations and custom dashboards
  • AI suggestions and automations
  • Integrates with other Salesforce products
A screenshot of a revenue operations software displaying a forecast by quarter. The bar chart shows the sum of forecasted amounts for Q1 to Q4 CY2023, categorized by pipeline stages: Pipeline, Best Case, Most Likely, Commit, and Closed. The interface includes tabs for different forecast views and a report link.


source: salesforce crm analytics

Tableau is a powerful business intelligence solution that helps business leaders make informed decisions and take a strategic approach to their business management. Tableau isn’t the most complicated reporting tool out there, but it can be on the harder-to-learn side. Businesses that want to invest in Tableau will want to consider hiring for a project analyst role or a similar professional who’s well-versed in using the tool.

Additionally, some users have reported issues with customer support after Tableau was acquired by Salesforce.

I first started using Tableau about 12 years ago. The support side of things is night and day from then till now. I had already noticed a shift before Salesforce, but that really accelerated the decline.

Source: Reddit

5. HubSpot – A Popular Marketing Management Software Solution

HubSpot is a CRM platform for marketing agencies, sales teams, and customer success teams. It offers multiple different modules, called Hubs, across different industries and business needs. 

Key features:

  • Campaign and web analytics tracking
  • Customer journey and attribution
  • Customizable marketing dashboards
  • Integrated email and ad campaigns
A screenshot of a revenue operations software dashboard showing contact creation metrics, new contacts by source, and blog post total views. The bar chart displays the number of contacts created over time, while the sidebar highlights 444 new contacts from offline sources and 50,812 blog post views with a 1.17% increase.


source: hubspot

HubSpot is a well-known marketing agency software, and a common competitor to Salesforce in the same bracket. According to some user reviews, HubSpot is generally more pricey than Salesforce, but simpler to use. On the other hand, the reporting functionalities might be lacking in comparison.

I’ve used Hubspot and Salesforce as CRMs and while I love the reporting capabilities of SF, Hubspot is all round better IMO – especially for smaller teams. I love how the forms, documents, meeting bookings, landing pages, etc. all tie in together on the contact records. Much easier to understand than SF too, I found.

Source: Reddit

While tools such as HubSpot or Salesforce can be great for customer relationship management and sales enablement, you’ll also need to consider implementing an agency management tool to handle projects and budgeting.

6. Kluster – A Solid Marketing Reporting Platform

Kluster is a revenue intelligence platform that helps SaaS companies achieve revenue growth targets with advanced strategy, planning, and execution tools.

Key features:

  • Revenue recognition and forecasting
  • Reports library with real-time analytics
  • Scenario planning and goal tracking
  • Integrated sales and financial insights
A screenshot of a revenue operations software displaying monthly financial metrics. The dashboard shows actual revenue of £1,125,141 and predicted revenue of £1,821,900, with a 61% increase. Stages include Exploration, Awaiting Proof, Live Experience, Seeking Approval, Business Sign-off, Closed Won, and Average Deal Size, each with their respective counts and performance percentages.


source: kluster

Kluster is a management software focused on providing forecasting and predictive analytics. It connects to your CRM to analyze historical data and predict revenue using AI. For example, Kluster can be integrated with HubSpot to provide more reliable forecasting software and sales productivity management.

The platform has overall positive features on review websites. The only downside is that it will increase your tech stack rather than decrease it, as it’s designed to complement a more robust CRM platform.

7. Aviso – A Good Addition to Business Tech Stacks

Aviso is a revenue operations software for sales, marketing, and customer support teams. It offers integrations with HubSpot, Salesforce, SAP, and other CRM software.

Key features:

  • Data source integration and syncing
  • Aviso Graph for managing user relationships
  • NLP analytics and deal prediction
  • CRM data hygiene management


source: aviso

Users report that Aviso helps them make sense of their revenue operations metrics and get the most out of their CRM systems. It’s a tool that can synergize well with your RevOps tech stack. As a downside, a review on G2 reports that the implementation is more hands-on than with some large SaaS providers, so keep in mind that you’ll need to invest time into getting the most out of this revenue intelligence software.

8. 6sense – A Good Account Tracking Platform

6sense revenue AI offers distinct revenue operations tools for sales teams and marketing teams. The marketing solution offers capabilities such as data enrichment and audience building, while the sales solution offers account intelligence and workflow prospecting.

Key features:

  • Platforms for sales and marketing
  • B2B dataset management and account identification
  • AI-driven insights on revenue streams
  • Integrations with other marketing & sales enablement platforms


source: 6ense

Although Sisense is fairly well-reviewed, customers report issues with inaccurate or missing data.

Frequently I see great activity on an account but 6Sense can’t identify who was doing the searches or viewing our website. They will usually be listed as an “anonymous user” which can make it difficult to find the right person to connect with.

Source: G2

When it comes to its good sides, users enjoy that the platform is designed to support not only marketing workflows but also sales and ops. The tool is reported to be simple and straightforward to use.

9. Weflow – A Solid Tool for Salesforce Users

Weflow is a sales pipeline management and forecasting tool that helps RevOps leaders and their teams get the most out of Salesforce with a streamlined interface.

Key features:

  • Two-way Salesforce integration
  • Real-time sales metrics and forecasting
  • Sales performance management
  • Pipeline visibility and change tracking


source: weflow

If you’re already using Salesforce to manage your sales and marketing processes but are having issues managing your data, Weflow is a fair option.

This software is very easy to use and has greatly reduced the time I spend on administrative tasks. Internally, we use Salesforce, but updating opportunities, forecasts, and accounts is often time-consuming, in addition to problems with write access and a lack of intuitiveness.

Source: G2

10. Revenue Grid – An Alternative Option for Salesforce Users

Revenue Grid is another revenue operations solution that integrates with your CRM and marketing automation tools to improve data management and accuracy.

Key features:

  • Built-in Salesforce and email integration
  • Syncs Salesforce with Gmail and Outlook calendars
  • Automatic data capturing
  • Performance and revenue reports
A screenshot of a revenue operations software showing a forecast table within Salesforce. The table lists closed (won) deals, quota, commit, and best case amounts for the current month. It includes totals and breakdowns by teams and individual account managers, with visual progress bars for each category. The interface features navigation options for various sales reports and dashboards.


source: revenue grid

Revenue Grid offers integrations with a handful of CRMs. The most notable one is Salesforce, which can be a nice-to-have option for syncing your data and simplifying processes. Users often enjoy the fact that it syncs with the Gmail suite. Like Weflow, it’s a solid addition to your tech stack.

Key Revenue Operations Platforms Features

Key features of revenue operations (RevOps) platforms include:

  • Data integration to allow for unified and reliable data from a single source
  • Real-time insights into revenue and profit margins
  • Customizable dashboards and reporting templates
  • Customer relationship management and team collaboration
  • Automation features for streamlining repetitive tasks

How to Choose a RevOps Tool

To choose revenue operations software, consider what option best resolves your pain points. Are you looking for a tool that can fit into your current tech stack? Or are you interested in reducing the number of tools you have for a more comprehensive solution?

Another important thing to consider is user design and customer support. Software which offers a free trial can be a great option to help you get some first-hand experience into features and usability.

For scalability, consider how active the vendor is on their website, roadmap, and/or social media. A tool dedicated to polishing and upgrading its experience is usually a better choice than a legacy solution, as it ensures you’re using the most advanced and modern solutions for your workflows.

Benefits for Revenue Operations Teams

According to research by Mint Jutras, the benefits of implementing a revenue operations tool include:

  • Improved data accessibility/availability (51%)
  • Improved internal collaboration (34%)
  • Improved delivery quality and time (23%)
  • Improved employee productivity (23%)

Why do these types of tools have such an impact?

Revenue operations software enhances data accessibility and availability by centralizing information, making it easily accessible for all team members. This supports improved internal collaboration, as teams can effortlessly share and access the same data. This leads to better delivery quality, reduced turnaround times, and increased employee productivity.

Final Thoughts: Which Tool to Choose?

When researching revenue operations solutions, prioritize those that centralize data, integrate well with existing systems, and offer robust reporting and automation features.

A tool such as Weflow or Revenue Grid can be a good addition to your existing CRM solutions. Others, such as Gong or 6sense, can be a great specialized platform for sales or marketing teams.

Productive, with its comprehensive suite, stands out for its ability to unify workflows and provide valuable insights into all aspects of agency management.

Book a demo with Productive to find out what the tool can do for your agency.

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Lucija Bakić

Content Specialist

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