FREE AGENCY VALUATION CALCULATOR

Calculate Your Digital Agency’s Valuation

Intending to sell? Looking to grow via merger? Get an estimated value of your business on the market using the digital Agency Valuation Calculator powered by Productive.

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What Is the Value of My Digital Agency?

Get your estimated digital agency valuation and learn about merger and acquisition opportunities.


What Makes My Agency Valuable?

Learn what influences your agency’s business valuation and how you can increase it.


Is Productive For Agencies?

Productive is an agency management system that arms 1,500+ agencies with a real-time overview of their business.

Want To Sell, Merge or Buy an Agency?

  • Get an estimate of your agency’s total value
  • Facilitate negotiations
  • Understand what comprises and influences an agency business valuation
  • Discover growth opportunities and optimize valuation parameters
  • Motivate employees via stock options or other forms of equity

Check out the 2025 Agency Valuations Report

In 6 months, we gathered business data from close to 800 digital agencies from 60 countries. Read the report to find out what agencies with the best valuations are doing.

Agency Valuation Report

Looking to sell?

  • Get an estimate of your agency’s total value
  • Facilitate negotiations
  • Understand what comprises and influences an agency business valuation
  • Discover growth opportunities and optimize valuation parameters
  • Motivate employees via stock options or other forms of equity

“If you run your agency like you’re intending to sell it, you’re focused on generating more value.”

James kane, CEO at dept australia

(former ceo and founder of TWO BULLS)

“If you run your agency like you’re intending to sell it, you’re focused on generating more value.”

James kane, CEO at dept australia

(former ceo and founder of TWO BULLS)

Want To Sell, Merge or Buy an Agency?

AGENCY VALUATION CALCULATOR

How we estimate your valuation?

We estimate your agency’s valuation using key factors like your revenue, pricing structure, client concentration, management readiness, and reputation. Together, these give you a realistic, market-based estimate you can use when exploring a sale, merger, or acquisition.

Want the full breakdown of how multiples differ across agency types? See our guide to agency valuation multiples by type.

What Data We Need To Estimate Your Value

To calculate the value of your agency, we need some specific data from your business:

  • Revenue and Income
  • Services and Pricing
  • Client concentration
  • Management and growth readiness
  • Reputation score

DIGITAL AGENCY VALUATION CALCULATOR

Security, Privacy and Benchmarking

Any information you enter into the calculator will be stored on secure servers. Productive does not disclose or sell any information provided by your agency. The data you submit into the calculator may be used for benchmarking purposes in the future.

PARTNERS AND ADVISORS

Need Help With Selling or Growing Your Agency?

Our trusted partners are companies that can help you take the next steps towards selling or growing your agency.

Madison Alley was founded nearly 20 years ago as the world’s first M&A and capital advisory firm exclusively serving the digital marketing, advertising, media and commerce industry.

Visit Madison Alley

Cactus is a European corporate M&A advisory and growth consultancy that has supported over 3,500 agencies in the digital and creative sectors on growth, exit planning and sale in the past 10 years.

Visit Cactus

Frequently Asked Questions

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