for free
Free 14-day trial. No credit card required.
Cancel any time.
Already using Productive?
FREE AGENCY VALUATION CALCULATOR
Calculate Your Digital Agency’s Valuation
Intending to sell? Looking to grow via merger? Get an estimated value of your business on the market using the digital Agency Valuation Calculator powered by Productive.
What Is the Value of My Digital Agency?
Get your estimated digital agency valuation and learn about merger and acquisition opportunities.
What Makes My Agency Valuable?
Learn what influences your agency’s business valuation and how you can increase it.
Is Productive For Agencies?
Productive is an agency management system that arms 1,500+ agencies with a real-time overview of their business.
Want To Sell, Merge or Buy an Agency?
Get an estimate of your agency’s total value
Facilitate negotiations
Understand what comprises and influences an agency business valuation
Discover growth opportunities and optimize valuation parameters
Motivate employees via stock options or other forms of equity
“If you run your agency like you're intending to sell it, you're focused on generating more value.”
JAMES KANE
CEO, DEPT AUSTRALIA
Check out the 2025 Agency Valuations Report
In 6 months, we gathered business data from close to 800 digital agencies from 60 countries. Read the report to find out what agencies with the best valuations are doing.
AGENCY VALUATION CALCULATOR
How we estimate your valuation?
We estimate your agency’s valuation using key factors like your revenue, pricing structure, client concentration, management readiness, and reputation. Together, these give you a realistic, market-based estimate you can use when exploring a sale, merger, or acquisition.
Want the full breakdown of how multiples differ across agency types? See our guide to agency valuation multiples by type.
AGENCY VALUATION FACTORS
What Data We Need To Estimate Your Value
To calculate the value of your agency, we need some specific data from your business:
Revenue and Income
Services and Pricing
Client concentration
Management and growth readiness
Reputation score
DIGITAL AGENCY VALUATION CALCULATOR
Security, Privacy and Benchmarking
Any information you enter into the calculator will be stored on secure servers. Productive does not disclose or sell any information provided by your agency. The data you submit into the calculator may be used for benchmarking purposes in the future.
Stop guessing your agency's value. Get a free, data-backed estimate based on the same factors buyers and investors use.
PARTNERS AND ADVISORS
Need Help With Selling or Growing Your Agency?
Our trusted partners are companies that can help you take the next steps towards selling or growing your agency.
Cactus is a European corporate M&A advisory and growth consultancy that has supported over 3,500 agencies in the digital and creative sectors on growth, exit planning and sale in the past 10 years.
Madison Alley was founded nearly 20 years ago as the world’s first M&A and capital advisory firm exclusively serving the digital marketing, advertising, media and commerce industry.
Frequently Asked Questions
What is the Agency Valuation Calculator by Productive?
It is a qualitative and quantitative tool and customized interpretation of results intended for agency businesses to get an estimation of their agency’s overall value.
Are there any costs associated with the calculator?
The calculator and all associated content derived from survey results is free of charge for any agency business that wants to participate.
Who is behind the calculator?
Productive, an end-to-end agency management software, launched the calculator in 2023 to support agencies in their business valuations and growth.
What happens to my data if/when I use the calculator?
Productive treats any data submitted and processed safe and highly confidential.
Can you guarantee that I can sell my agency for the estimated value generated through the calculator?
No, the output generated by the calculator is intended to inform and assist agencies in their estimation process.
