AGENCY VALUATION CALCULATOR
Find Out How Much Your Agency Is Worth
Intending to sell? Looking to grow via merger? Get an estimated value of your business on the market using the Agency Valuation Calculator powered by Productive.
Get Market Savvy
Learn what influences the total value of your agency and how you can increase it.
Assess Your Potential
Know your merger and acquisition opportunities and benchmark against peers.
We Know Agencies
Productive arms over 800 agencies around the world with real-time business overviews.
Want To Sell, Merge or Buy an Agency?
How Productive Calculates Your Estimation
To calculate the value of your agency, we use our custom-made methodology built and reviewed by valuation experts. Key input includes both quantitative and qualitative data.
What Data We Need To Estimate Your Value
To calculate the value of your agency, we need some specific data from your business:
- Revenue and Income
- Services and Pricing
- Client concentration
- Management and growth readiness
- Reputation score

Security, Privacy and Benchmarking
Any information you enter into the Agency Valuation Calculator by Productive will be stored on secure servers. Productive does not disclose or sell any information provided by your agency. Your data may be used for benchmarking purposes in the future.
PARTNERS AND ADVISORS
Need Help With Selling or Growing Your Agency?
Our trusted partners are companies that can help you take the next steps towards selling or growing your agency.

Madison Alley was founded nearly 20 years ago as the world’s first M&A and capital advisory firm exclusively serving the digital marketing, advertising, media and commerce industry.

Cactus is a European corporate M&A advisory and growth consultancy that has supported over 3,500 agencies in the digital and creative sectors on growth, exit planning and sale in the past 10 years.
Frequently Asked Questions
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