Top 15 Marketing Project Management Software to Try in 2025

Managing marketing projects is no small task.

Marketing project management software is a tool that helps teams plan, execute, and track marketing campaigns.

However, picking and implementing the right tool can get tricky.

This listicle will showcase the top 15 marketing project management tools that will help you save time, stay organized, and deliver better results.

If you want to keep all of your marketing projects and business processes under one roof, Productive is your best choice.

With Productive, you can manage all your marketing and agency operations, from project and task management to budgeting, financial insights, sales forecasting, project documentation, creative assets and so much more.

Different marketing projects often require different workflows. Productive has a variety of project views—Gantt charts, kanban boards, lists, calendars, tables, timelines, and workload views:

Benefits: These customizable layouts give marketing teams the flexibility to visualize projects in ways that make sense for them. Whether you need a high-level overview or a granular breakdown, Productive keeps every team member aligned.

Task Dependencies and Milestones

Marketing projects always involve interconnected tasks. Think of them like moving parts that depend on each other. Productive’s task dependency feature allows teams to establish clear relationships between tasks.

For example, a social media posts schedule depends on content approval. Users can set up three types of dependencies:

Additionally, project milestones mark critical points in a campaign (e.g., launching a new product or completing ad copy). These milestones are progress checkpoints, helping teams stay motivated and focused on the bigger picture.

Benefits: Dependencies and milestones help teams anticipate delays, stay proactive, and maintain realistic timelines.

Filters and Collaborative Tools

Marketing managers need quick answers, not clutter. Productive’s filters and layouts allow users to tailor views based on what they need to see.

Dynamic filters let you focus on specific tasks by assignee, deadline, or campaign type, cutting through clutter.

Team members can leave comments, attach files, and tag collaborators directly within tasks, ensuring everyone stays on the same page. Notifications keep the team updated on any changes.

Benefits: These tools save time, improve collaboration, and align everyone on shared goals.

Marketing success depends on actionable data. Project managers need to understand and be clear about where time and hours are going.

Productive delivers these valuable insights.

Team members can log hours directly on tasks so managers can see how working hours are allocated across a campaign. This ensures accurate and justifiable invoices for agencies that bill clients hourly.

Time tracking doesn’t just support billing—it highlights inefficiencies. For instance, if content approvals consistently take longer than expected, managers can re-evaluate workflows to optimize turnaround times.

Benefits: Managers get precise billing, enhanced accountability, and highlighted opportunities for process improvements.

Budget Tracking

Marketing budgets can be complex, with expenses spanning ad spend, production costs, and external vendors. Productive’s budget tracking tools offer real-time visibility into every financial aspect of your campaigns.

Teams can set budgets, monitor spending, and compare projections with actual costs to ensure they stay within financial limits. Users can also set up automated recurring budgets for marketing services. They can be triggered weekly, monthly, quarterly, or at other intervals.

For example, if a social media campaign begins exceeding its budget due to unexpected ad costs, managers can reallocate resources or adjust campaign priorities to avoid overspending.

Benefits: Provides financial transparency, prevents budget overruns, and effectively allocates resources.

Overhead Cost Tracking

Productive also includes overhead expenses such as office space, software subscriptions, or administrative salaries in profitability calculations. This calculation ensures that the profit margins reflect actual costs, giving a more accurate understanding of financial health.

For instance, a profitable content production campaign based on project-specific costs might show slimmer margins once overhead is factored in.

Benefits: Provides a complete picture of campaign profitability, factoring in direct and indirect costs.

Advanced Reporting

Productive’s reporting tools have customizable dashboards that track key project management metrics (project ROI, task completion rates, and resource utilization) of your marketing goals.

These dashboards provide real-time insights into campaign progress and help identify areas that need attention. If a campaign underperforms, reporting tools can pinpoint whether the issue is related to resource allocation, budget overruns, or inefficient workflow.

Analytics

Productive’s analytics combine time tracking, reporting, and budget tracking into a full view of your marketing project’s health. You can visualize data trends, identify patterns, and make informed decisions to optimize future campaigns.

Benefits: Marketing managers get clarity on project performance. The project dashboards also support real-time decision-making and enable continuous improvement across campaigns. Read more about how an agency used Productive to dominate their flexible marketing projects.

Productive’s resource and capacity planning features give marketing teams the clarity they need to optimize their talent and balance workloads.

The Resource Planner allows managers to allocate time and team members according to the project schedule. When managers clearly see who is working on what, they can allocate resources based on skill sets and availability.

For example, if a designer is needed for a product launch campaign, the Resource Planner helps schedule their time without overlapping with other projects.

The interface is intuitive, enabling quick adjustments when priorities shift.


Capacity and Availability Insights

This tool provides an overview of how much bandwidth each team member has, highlighting whether they are underutilized or overworked.

For marketing campaigns with tight deadlines, knowing this information allows managers to distribute workloads evenly and avoid burnout.

If your content team is over capacity due to a new campaign launch, you can reallocate tasks to freelancers or adjust project timelines to maintain quality.

Benefits: Balanced workloads, improved team productivity, and prevented bottlenecks caused by resource shortages.

Booking and Scheduling

In Productive, task creation is super straight forward. With just a few clicks, managers can schedule team members across different projects. Recurring tasks (like social media post publishing can be automatically duplicated).

The system accounts for individual availability, ensuring there are no scheduling conflicts.

In case a campaign requires a social media strategist and a copywriter, the scheduler ensures both are booked at the right time, keeping the campaign timeline intact.

Benefits: Simplifies task scheduling, reduces coordination errors, and keeps projects moving forward seamlessly.

Productive’s profitability management provides an in-depth view of how campaigns perform financially. Marketing managers can ensure campaigns remain on budget by tracking real-time project costs, revenue, and profit margins.

This tool also accounts for overhead costs, providing a complete picture of profitability beyond direct expenses.

Say your social media campaign’s ad spend begins to cut into expected profit margins. The Profitability Manager will flag this early on, allowing adjustments to strategy or resource allocation.

Benefits: The Profitability Manager helps teams monitor financial performance in real-time, prevent budget overruns, and deliver campaigns that maximize profit.

Sales Insights

Productive integrates sales tracking directly into the platform. Teams can track leads, opportunities, and potential revenue generated with marketing campaigns.

In Productive, a lead-generation campaign can be tied to sales opportunities, providing visibility into how marketing activities directly support revenue growth.

Benefits: Bridges the gap between marketing and sales, ensuring campaigns drive measurable business outcomes.

Forecasting Feature

The Forecasting feature helps marketing managers predict future profitability based on current budgets and resource allocation. Teams can use forecasting charts to evaluate whether upcoming campaigns are financially viable or require adjustments.

For example, managers can identify areas to cut back or negotiate additional client budgets if a planned campaign shows a low projected margin due to high production costs.

Benefits: Helps teams plan, identify financial risks, and ensure projects are set up for success before they begin.

Productive offers a range of native integrations for a more seamless tech stack.

Some options include HubSpot, Jira, Zapier; Xero and QuickBooks for accounting; Slack, Google Calendar, and Memtime for collaboration and timetracking; Breathe and BambooHR for HR management; and many more.

Productive offers a 14-day free trial, so check it out to see what the platform can do for your business.

Asana is a project management software tool that simplifies collaborative task management. It’s commonly used as software for marketing agencies. Marketing project managers can apply Asana’s versatile features to manage marketing projects, streamline workflow, and track task progress.

Key Features:

Integrations:
Asana integrates with over 100 project management or marketing tools, including Slack, Google Drive, and Adobe Creative Cloud.

Pros:
Asana has a spotless and user-friendly interface. The tool also has basic automation features that reduce routine tasks. The free version has unlimited storage.

Cons:
Asana lacks advanced features for managing complex marketing projects involving large teams (e.g., marketing campaign budgeting and invoicing). Some users on G2 mentioned how the tool misses necessary actions like task sharing. Other users complained about the complex integration and steep learning curve.

ClickUp is a highly customizable tool for teams with complex or diverse marketing project management needs. Users can configure workflows and create task hierarchies and templates to suit any marketing strategy.

Key Features:

Integrations:
Clickup integrates a wide range of tools for marketing workflows, such as Google Drive, Slack, Trello, HubSpot, Salesforce, Dropbox, Adobe Creative Cloud, etc.

Pros:
The tool has a solid free plan that’s a great choice for personal use or basic task creation and management. ClickUp is super flexible and seamlessly integrates with all the marketing tools.

Cons:
The tool can be overly tricky to use, and there’s also a steep learning curve. Some users on G2 stated that the sheer number of tools and settings leads to cluttered interfaces. If you’re onboarding a bigger team, you should check out other tools on the list.

Monday is a work management tool that focuses on task organization and customizable workflows. The tool is also commonly used as agency management software. General marketing teams love Monday because of its sleek, easy-to-use interface and prebuilt templates and workflows.

Key Features:

Integrations:
Monday integrates with most essential marketing tools (e.g., Google Drive, Dropbox, Slack, Microsoft Teams, Outlook, Gmail, Zoom, HubSpot, Salesforce, Mailchimp, Trello, Adobe Creative Cloud, and Zapier).

Pros:
Monday is very easy to use and set up. Users can start quickly with templates for common marketing workflows like campaign tracking, social media scheduling, and event planning. The tool also has built-in team communication features and file-sharing capabilities. Monday’s automations do a great job of simplifying repetitive tasks.

Cons:
Monday may be a great option for general marketing. However, the tool lacks specialization, especially in advanced reporting and budgeting. Some users mentioned the tool is a bit laggy and has some bugs when you add data.

Miro is a whiteboard tool with a visual-first approach. Creative teams use it mostly for brainstorming sessions, campaign planning, and team ideation. It also has a great free option.

Key Features:

Integrations:
Miro syncs with Slack, Google Drive, and other marketing tools that streamline collaboration.

Pros:
Users praise Miro for its intuitive and visually engaging interface. The tool is a standout option for visual collaboration and brainstorming.

Cons:
Miro isn’t ideal for task tracking or managing complex marketing projects. It also lacks reporting capabilities and finance tracking. The AI tool requires users to buy credits.

Basecamp is a straightforward task management tool for small teams that handle simple marketing projects. It’s ideal for teams looking to stay organized without being overwhelmed by features.


Key Features:

Integrations:
Basecamp integrates with essential marketing and project management tools like Google Drive, Dropbox, Slack, Zapier, Outlook, Microsoft Teams, HubSpot, and Jira.

Pros:
Basecamp is extremely easy to use, even for non-technical users. Its flat pricing, regardless of team size, makes it budget-friendly. The minimalist interface reduces distractions.

Cons:
Basecamp lacks advanced features like Gantt charts or time tracking. The tool also has limited customization options compared to other tools from the list. Some users on G2 stated that the straightforward design is great for small projects, but it’s not enough for larger projects.

Zoho Projects is a budget-friendly tool for marketing teams that need robust features without breaking the bank. It’s part of the larger Zoho ecosystem, so it’s a great fit for teams already using Zoho tools.

Key Features:

Integrations:
Zoho Project integrates with Zoho CRM and project management tools like Google Drive, Slack, Zapier, Dropbox, Microsoft Teams, Outlook, Trello, etc.

Pros:
Zoho Project has affordable pricing, even for smaller teams. The tool integrates well with other Zoho apps, such as Zoho CRM. Zoho also has solid reporting and analytics features.

Cons:
As the reviewers on Capterra stated – Zoho’s interface can feel outdated compared to modern tools. The tool also has a steeper learning curve for first-time users.

Trello is a Kanban-based project management tool ideal for individuals or smaller teams managing straightforward projects. The tool is best for making simple task lists. Teams that prefer visual workflows and progress with drag-and-drop simplicity use Trello.


Key Features:

Integrations:
Trello integrates with marketing apps trough its power-ups with tools like Slack, Jira, Google Drive, and Confluence.

Pros:
Trello is incredibly intuitive and easy to use. The free version offers enough functionality for small teams working on simple projects that rely on basic task tracking, and the power-ups expand functionality as needed.

Cons:
The tool is limited in scalability for larger teams or complex projects. Trello’s reporting and analytics features are minimal and lack billing or budget tracking. As a user on Capterra stated: “It’s great for small projects, but we need more advanced features for bigger campaigns.”

Jira was initially designed for software development. Marketers also use it to manage workflows that involve multiple dependencies or technical aspects. It’s ideal for teams managing web development-heavy campaigns or complex marketing initiatives.


Key Features:

Integrations:
Jira seamlessly integrates with project management tools like Slack, Microsoft Teams, Trello, Zoom, Google Drive, Dropbox, Salesforce, Outlook, Zapier, etc.

Pros:
Jira is excellent for campaigns involving website development or data-heavy workflows. Jira can easily handle large-scale, multi-team marketing initiatives. The tool also has robust analytics and reporting for campaign performance.

Cons:
Jira can be overwhelming for non-technical users. The tool has a steep learning curve for teams not used to it.

Teamwork is an agency project management software. It’s an excellent choice for teams that manage multiple clients. The tool helps project managers simplify client communication while offering billing and resource management features.


Key Features:

Integrations:
Teamwork has seamless integration with various marketing and project management tools, such as Google Drive, Slack, HubSpot, Dropbox, Zapier, and Outlook.

Pros:
Teamwork is built specifically for marketing agency project management and has client-focused features. Time tracking ensures accurate billing for client campaigns, and the tool also has solid reporting tools.

Cons:
Some users stated on G2 that while Teamwork is excellent for client management and task organization, the tool doesn’t natively include marketing-specific tools like content calendars or social media integration.

Motion is a project management tool that uses AI to help marketing teams prioritize tasks and streamline their schedules. It’s a great option for teams juggling multiple deadlines and campaigns.


Key Features:

Integrations:
Motion integrates with essential project management tools like Google Calendar, Microsoft Outlook, and Zoom.

Pros:
Motion has AI-powered scheduling that saves time; the tool also has solid collaboration features.

Cons:
As users on G2 stated, the software is a bit pricey compared to its competitors. Some users also stated that Motion’s user interface isn’t that user-friendly. Other than the listed cons, the biggest turn-down for Motion is its lagging customer support.

SOURCE: G2

Notion is a tool that combines basic project management features with knowledge sharing. It is designed to help marketing teams build unique workflows tailored to their needs, from content calendars to brainstorming boards.

Key Features:

Integrations:
Notion integrates with tools like Google Drive, Slack, Trello, Zapier, Microsoft Teams, and Dropbox.

Pros:
Notion is highly customizable for unique marketing needs. G2 users praise it for its organization and task-tracking capabilities.

Cons:
While Notion is fantastic for basic project organization and file sharing, it lacks analytics tools for tracking campaign performance. According to some users on G2, the tool can sometimes be hard to navigate.

SmartSuite is a versatile marketing and project management tool specially designed for automations and saving time on routine tasks. The tool is great for teams looking to simplify and automate existing workflows.

Key Features:

Integrations:
Smartsuite has many available integrations, including key project management tools like Google Workspace, Slack, HubSpot, Salesforce, and Zapier.

Pros:
The tool has strong automation capabilities. It integrates well with CRM and collaboration tools.

Cons:
Smartsuite might feel intimidating at first and not that easy to configure. The initial setup might be time-consuming. The tool also lacks the billing and budgeting capabilities required for complex marketing projects.

Hive is a project management tool that focuses on AI and automation. Marketing project managers use it to optimize their workflows and ensure campaigns are delivered efficiently.


Key Features:

Integrations:
Hive integrates with essential project management tools, such as Google Drive, Microsoft Teams, Salesforce, Slack, Zoom, and Zapier.

Pros:
The strongest aspects of Hive are its AI-powered features, which save time and reduce admin work. The built-in messaging streamlines communication between team members.

Cons:
Hive’s advanced automation may feel excessive for small teams. Some users on G2 reported that it can be overwhelming for new users and lacks automatic time tracking.

Wrike is a great enterprise-grade software for marketing teams. The tool combines robust marketing project management features with advanced reporting.

Key Features:

Integrations:
Wrike integrates with key marketing tools, such as Salesforce, HubSpot, Google Drive, Microsoft Teams, Adobe Creative Cloud, Slack, and Zapier.

Pros:
Wrike has a free version that has basic project management capabilities. The paid versions have advanced analytics and reporting features.

Cons:
Since the tool is very complex, the rollout for big teams can get tricky. According to some users on G2, the learning curve can get quite steep, and new users can get lost in all the customizations.

The key features of marketing project management software are task management, collaborative tools, resource management, time tracking, and campaign planning tools.

Remember, when choosing a marketing project management tool, the features matter as much as the price tag.

Here’s a detailed breakdown of the must-have features:

Task Management and Delegation
Your software should make assigning and tracking tasks effortless. Look for tools that allow you to set deadlines, prioritize tasks, and monitor project progress in real-time so nothing slips through the cracks.

Collaborative Tools
Choose software with features like chat, comments, shared dashboards, and file sharing to keep team communication centralized and seamless. A tool that lets your team collaborate directly within a single source platform can save hours of back-and-forth emails.

Resource Management and Time Tracking
To get the most from your team and budget, you need to see where time and resources are going. Time tracking and resource management features help you allocate effort wisely, avoid overloading team members, and plan more accurately for future projects.

Campaign Planning Tools
Marketing campaigns often involve overlapping deadlines and multiple deliverables. Look for software with campaign planning tools like calendars, Kanban boards, or Gantt charts, which provide a visual roadmap of what needs to happen and when.

Analytics and Reporting
The right tool will offer built-in reporting features that provide insights into project performance, team productivity, and campaign outcomes.

Choosing the right marketing project management software starts with identifying your team’s specific needs and challenges. Every team operates differently, so the best tool for one might not be ideal for another.

Begin with answering questions like:

Once you’ve outlined your priorities, follow these steps to evaluate your marketing project management tool:

The right marketing project management software should meet your team’s needs while being easy to use and scalable for growth. Choosing the best tool means focusing on key factors directly impacting efficiency and performance.

Ease of Use and Learning Curve
A tool that’s simple to navigate allows your team to hit the ground running. Look for intuitive interfaces, clear or intuitive dashboards, and helpful onboarding resources. If your team spends more time learning the software than managing projects, it’s not the right fit.

Scalability for Growing Teams
Your software should grow with your business. Whether adding more users, managing larger campaigns, or integrating with advanced tools, ensure the platform can handle increased complexity without breaking your workflows.

Essential Functions

Value for Money

A tool’s price tag should align with its functionality. Compare costs across options, factoring in any limits on users, features, or support. Sometimes, a slightly more expensive tool with robust features saves more time and money in the long run.

Marketing project management software organizes project workflows, improves collaboration, and tracks performance.

Here’s how these platforms benefit your team:

While free tools can be a great starting point, they come with limited features that can affect growth and efficiency. Paid options, like Productive, have advanced features thar are tailored to meet the demands of modern marketing campaigns.

What Free Tools Offer:
Free tools like Trello or Asana’s basic plans offer essential features, including task tracking and limited collaboration options. They’re great for small teams or simple workflows but have restrictions on users, projects, and storage.

Limitations:
Free tools lack additional features like advanced analytics, customization, and scalability, often requiring teams to juggle multiple platforms to cover gaps.

The Value of Paid Tools:
Paid software delivers the robust capabilities needed for larger projects or complex campaigns, including:

These features save time, reduce inefficiencies, and support long-term growth.

While free tools may suffice for smaller projects, Productive provides everything marketing teams need in one platform—reporting, resource planning, profitability tracking, and more.

Future marketing project management software trends are AI-based task management, advanced analytics with deeper insights, and mobile-first design.

Now that we’ve covered the “what,” let’s talk about the “whys”:

Managing marketing projects effectively requires more than essential tools—it takes a platform that can adapt to your team’s needs and grow with your goals.

While free software might work for smaller projects, it often falls short when campaigns get more complex.

Productive combines advanced task management, resource planning, reporting, and profitability tracking into one seamless system.

If you’re ready to take your marketing campaigns from chaotic to controlled, Productive is the starting point. Book a demo today.

What is marketing project management software?
It’s a tool that helps marketing teams plan, execute, and track campaigns by organizing tasks, managing resources, and monitoring team performance and budgets.

How does marketing project management software help teams?
It streamlines workflows, improves collaboration, tracks performance, and ensures projects stay on schedule and within budget.

What are the best free marketing project management tools?
Trello, Asana (free plan), and ClickUp (free plan) are popular for small teams with basic needs.

Can marketing project management software integrate with CRM tools?
Yes, many platforms, like Productive, integrate with CRM tools such as HubSpot and Salesforce to align marketing and sales.

How much does marketing project management software cost?
Prices vary, from free plans to premium subscriptions, ranging from $10 to $50 per user per month, depending on features.