AGENCY VALUATIONS

Madison Alley and Productive: How To Prepare Your Digital Agency for a Strategic M&A Exit

Led by former global CEOs and strategic Corporate Development executives, Madison Alley combines distinct industry expertise with strategic M&A and investment experience.

In this webinar with Michael Seidler, CEO of Madison Alley, we cover:

  • A brief history of Madison Alley
  • The trillion-dollar market: strategic buyers of technology and marketing services
  • Drivers of premium valuation for agencies
  • Deal structures: How strategic ad holding companies, global consultancies, and PE firms acquire agencies
  • Valuation multiples: Current market multiples for agencies

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Meet the Speakers

MICHAEL SEIDLER
Founder & CEO
Madison Alley

Michael Seidler is Founder & CEO of Madison Alley Global Ventures, the strategic M&A and capital advisory firm specializing in Marketing, Media & Technology. He is also the Founder and Host of MadisonAlley.tv, which broadcasts live, exclusive interviews with prominent leaders in Marketing, Media, and Technology.

TOMISLAV CAR
CEO
PRODUCTIVE

With 19 years of agency leadership behind him, Tomislav brings deep operational insight into how agencies work. As CEO of Productive, he now channels that experience into building a tool that helps agencies run tighter, healthier, and more profitable operations.

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