Wrike vs ClickUp vs Productive: An In-Depth Comparison

Agency owners have been looking for comprehensive tools that can handle daily agency operations and much more.

As the agency business grew the need for an all-in-one agency management software grew as well. It’s becoming increasingly difficult to run an agency while relying on Excel or a simple project management software. In this article we’ll be taking a look at three powerful agency management tools: Productive, ClickUp and Wrike.

In this article we’ll feature Wrike, ClickUp and Productive, which at first may seem similar, but if you take a deep dive you’ll spot some pretty significant differences. We’ll explore and compare the features, strengths, and weaknesses of each platform to help you make a decision about which one best suits your agency’s needs.

Wrike vs ClickUp vs Productive at a glance

Productive is an all-in-one agency management tool that was designed with agencies in mind. It offers a wide range of features, including project management, collaboration features, advanced reporting, billable hour based invoicing and much more. Productive enables businesses to streamline their workflows, improve productivity, and gain valuable insights into project profitability.

ClickUp is a project management platform that combines task management, collaboration, and productivity features into a unified workspace. With features like task dependencies, employee scheduling, document management, and integrations with other tools, ClickUp aims to streamline project workflows and improve team efficiency.

Wrike is a project management and collaboration software that helps teams streamline their workflows and improve productivity. With features like task management, Gantt charts, file sharing, and integrations with popular tools, Wrike is designed to enhance team collaboration and project coordination.

To see the full comparison keep on reading!

Productive – A Great Business Management Software for Agencies

monitor projects from start to finish with productive

Productive is a powerful all-in-one agency management software designed to help agencies manage their daily operations as well as other, more complex tasks. It offers a wide range of features tailored to the unique needs of agencies, streamlining project management, resource planning, advanced time tracking, and financial management. Being a single platform it eliminates the need for other, oftentimes expensive tools.

Core features

  • Resource Planning: With Productive’s resource planning feature you’ll be able to know who can take on more work or who might be overworked. Employee scheduling allows for better planning of future projects, you know who’s available in advance maybe even a few months ahead. You can also manage sick leave, time-off and vacations with Productive.
  • Project ManagementWith project management you’ll be able to break down any complex project into individual tasks and to-dos that you can assign to people that need to do them. You can create unlimited tasks which is great for bigger projects. Any file sharing or feedback that needs to be done for a specific project or task can be done in the comments below, ensuring effective collaboration and that information is kept up-to date. You can make your own project template that suits the need of your specific project. Or just choose one from the pre-built templates for things like product launches, events and much more. With progress tracking and completion you’ll be able to follow the project lifecycle from start to finish. To make things easier set up some custom workflows for different project types you migh be doing on a recurring basis.
  • Reporting : You can use pre-built templates for reports, or you can create customizable reports that suite the needs of your agency. There’s no need to search for data manually, since it’s automatically pulled to create detailed reports. With detailed reports on project profitability, billable time and expense you’ll be able to make data-driven decisions and grow your business.

Other features include: Sales, Billing, Time Tracking, Docs.

Integrations include: QuickBooks, Xero, Hubspot, Slack, Jira, Google Calendar and many more. You can also add custom integrations via API.

Productive also has an IOS and Android app, so you can stay productive on the go.

Why Users Choose Productive

It’s an all-in-one solution. Productive’s comprehensive feature set covers all aspects of agency management, eliminating the need for multiple tools or integrations. The user interface is friendly and intuitive allowing new users to get started quickly. You can also set up your own dashboard and keep all of your most important information close by.

Productive’s Reporting is a game-changer for many agencies. Data is automatically pulled, so you’re going to save time getting reports ready. With real-time data you’ll be able to make data-driven decisions.

What Could Be Better

Due to its extensive functionality, Productive may require some time to fully understand and navigate. You might have to implement a few training sessions with the Customer Success team to master some of the more advanced functionalities.


  • Plans start with the Essential plan at $9 per user per month, which includes essential features such as budgeting, project & task management, docs, time tracking, expense management, reporting, and time off management.
  • The Professional plan includes custom fields, recurring budgets, advanced reports, billable time approvals, and many more for $24 per user per month.
  • The Ultimate plan has everything that the Essential plan and Professional plan offer, along with the HubSpot integration, advanced forecasting, advanced custom fields, overhead calculations, and more for a custom price.
  • You can also check out the Enterprise Plan with custom pricing for companies that would include more than 50 active users per month.

You can go for a free 14-days trial before you decide to check out a paid plan.

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Wrike – A Comprehensive Collaboration Tool

source: wrike

Wrike is a comprehensive project management tool that is a good option for creative teams and marketing teams. It offers a range of features to streamline task management, collaboration, and project tracking.

Core features

  • Resource Management: Resource planning in Wrike allows you to allocate and manage your team’s resources to ensure project capacity is met. Task scheduling makes it easier to see who’s working on what, so you can plan future projects accordingly.
  • Project Management: The platform offers communication and collaboration tools to support teamwork, including document sharing, real-time editing, unlimited tasks and project scheduling. Depending on your chosen payment plan you can get unlimited custom fields that can make managing projects easier. It’s a Wrike feature that makes a good argument for the tool for those who like a visual approach to project management.
  • Reporting: Wrike’s reporting feature allows you to gather insights and monitor project performance. It provides various reporting options to track progress, identify bottlenecks, and improve utilization.

Reasons to Consider Wrike

Wrike’s versatility makes it a good fit for teams of all sizes and industries, it’s a good choice if you want to improve collaboration and communication among team members.

What could be better

Wrike’s extensive functionality may be overwhelming for users seeking a simpler project management solution. Some users said that they find Wrike’s user interface to be less intuitive compared to other platforms.

ClickUp – A Solid Project Management Software

source: clickup

ClickUp is a solid project management platform designed to improve productivity and collaboration. It offers a wide range of features and customizable workflows to accomodate various project management needs. ClickUp also offers unlimited tasks to unlimited users, which may be a good starting point for smaller agencies looking for an affordable option.

Core features

  • Resource Management: ClickUp provides resource management capabilities to ensure efficient allocation and utilization of team resources.
  • Project Management: ClickUp’s task management feature allows users to create, assign, and organize tasks across projects and teams. You can create unlimited projects and tasks and the assign them to teammates. You can keep track of completion and project status as well as collaborate with teammates.
  • Reporting: ClickUp’s reporting feature allows you to generate insightful reports to track progress, analyze project data, and make informed decisions. ClickUp provides pre-built reporting templates that cover various aspects of project management. You can also export reports in different formats.

Reasons to Consider ClickUp

ClickUp is flexible and it’s customization options make it adaptable to different project management methodologies, it also offers an extensive range of features and integrations.

What could be better

If you don’t have experience with project management software or have worked with lesser tools in the past, ClickUp’s advanced features and customization options may require some time and effort to master. Users with straightforward project management needs might find ClickUp’s extensive functionality to be excessive.

So how do these tools compare side by side?

Productive vs Wrike vs ClickUp: Resource Planning

  • Productive offers a robust resource planning feature that will help you achieve optimal utilization rates and make resource allocation easier. You can check if you have the resource capacity to deliver client projects on time in just a few clicks. You’ll also be able to know who’s overworked and who can take on more work, and your employees can book time-off and vacation through Productive.
  • Wrike enables you to assess the capacity of your team by considering factors like availability and existing commitments. This helps in planning projects without overburdening resourcesYou can assign tasks and responsibilities to team members, track their progress, and make adjustments as needed.
  • ClickUp allows you to assign team members to specific tasks or projects and set their availability. You can track the capacity and availability of team members to avoid overbooking or underutilization. You can visualize the workload of team members across different projects and tasks which helps with workload balancing.

Productive vs Wrike vs ClickUp: Project Management

  • Productive let’s you manage complex project from start to finish. With project tracking you can see exactly where you are in the project lifecycle. You can split up the project into tasks and to-dos and assign them to people. All of the project-relevant communication can be done in the comments so all of the important information can be kept updated. Completion tracking can be done through tasks, once you’re finished with a task simply mark it as done and move onto the next stage of the project.
  • Wrike let’s you create tasks, assign them to team members, set due dates, and track progress. Wrike offers various views like list, board, and Gantt chart, providing flexibility in visualizing and managing tasks. It allows real-time collaboration via comments on tasks, file charing and mentioning.
  • ClickUp let’s you create projects and tasks, assign them to team members and track progress. It allows collaboration via comments on tasks, file charing and mentioning. It also offers automations to streamline repetitive tasks and workflows.

Productive vs Wrike vs ClickUp: Reporting

  • Productive offers a comprehensive reporting feature that automatically pulls data which let’s you create reports on resource utilization, project progress, financials and more.
  • Wrike offers real-time reporting, ensuring that you have up-to-date information on project progress and performance. You can generate reports on tasks, timelines, resource utilization, and more. You can create personalized dashboards to visualize project data and track key performance indicators (KPIs).
  • ClickUp allows you to create customized dashboards with widgets that display project metrics, progress charts, task statuses, and more. It provides pre-built reporting templates that cover various aspects of project management, such as task status, workload and more.

Productive vs Wrike vs ClickUp: Which Should You Choose?

After doing a deep dive into the most important functionalities of the three tools it’s clear that each tool has it’s own strengths and weaknesses.

You can check out user reviews on review sites as well. Finding agencies with similar needs and expectations might ease your decision-making process.

If you’re running a creative or digital agency you might want to check out Wrike since it’s more focused on the visual aspect of project management, but if you’re looking for something with a friendly user face you might want to reconsider. Wrike works best for mid to enterprise-level corporations, but can be used by a smaller business as well.

See also: 11 Best ClickUp Alternatives: Exploring Top Competitors

ClickUp opens a world of possibilities when it comes to customization and is a solid choice for those who are looking to get a tool with as many features as possible, but that is also one of it’s downfalls, as many can be overwhelmed by the sheer amount of functionalities.

In the end it all depends on your business needs and budget restrictions, so make sure you evaluate them correctly. The tools that we’ve listed are all powerful tools for prioritizing projects and teams collaboration, but that doesn’t mean there aren’t alternatives available.

If you’re looking for an all-in-one agency management tool, that has all the features needed to run a profitable agency business, you should definitely consider booking a demo with Productive.

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Margarita Aranza

Marketing Assistant

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