PRODUCTIVE WEBINARS
Madison Alley and Productive:
How To Prepare Your Digital Agency for a Strategic M&A Exit
Led by former global CEOs and strategic Corporate Development executives, Madison Alley combines distinct industry expertise with strategic M&A and investment experience.
In this webinar with Michael Seidler, CEO of Madison Alley, we cover:
- A brief history of Madison Alley
- The trillion-dollar market: strategic buyers of technology and marketing services
- Drivers of premium valuation for agencies
- Deal structures: How strategic ad holding companies, global consultancies, and PE firms acquire agencies
- Valuation multiples: Current market multiples for agencies
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Meet the Speakers
Michael Seidler
Founder & CEO of Madison Alley
Michael Seidler is Founder & CEO of Madison Alley Global Ventures, the strategic M&A and capital advisory firm specializing in Marketing, Media & Technology. He is also the Founder and Host of MadisonAlley.tv, which broadcasts live, exclusive interviews with prominent leaders in Marketing, Media, and Technology.
Tom Car
CEO at Productive
As the Founder and CEO of Productive with 19 years of experience leading an award-winning digital agency under his belt, too, Tomislav has been guiding Productive’s growth as a SaaS product and bootstrapped business for a decade.
Meet the Speakers
Michael Seidler
Michael Seidler is Founder & CEO of Madison Alley Global Ventures, the strategic M&A and capital advisory firm specializing in Marketing, Media & Technology. He is also Founder and Host of MadisonAlley.tv, which broadcasts live exclusive interviews with the prominent leaders of Marketing, Media & Technology.
Tomislav Car
As the Founder and CEO of Productive with 17 years of experience leading an award-winning digital agency under his belt too, Tomislav has been guiding Productive’s growth as a SaaS product and bootstrapped business for a decade.
