SoDA & Productive: The Global Agency Landscape 2022
In this webinar hosted by Tom Beck (Executive Director of SoDA), we covered the latest industry trends and key findings gathered from over 150 agencies worldwide.
Gabrijela Alerić, Senior AE at Productive, and Tom Beck of SoDA co-hosted the webinar.
The SoDA Report on the Global Agency Landscape 2022 includes five main areas of interest for agency business professionals:
- 2021 Performance
- Operations and Forecasting
- Sales and Marketing
- Workplace and Talent
- 2022 Outlook
Meet the Speaker

Tom Beck
Executive Director at SoDA
Tom Beck is the Executive Director of SoDA, a global community for founders and leadership teams at some of the more renowned digital creative, design, and technology studios. Before his role at SoDA, Tom spent 20 years in leadership roles at digital agencies and digital media start-ups.

Gabrijela Alerić
Senior Account Executive
at Productive
Productive’s Senior Account Executive, Gabrijela, boasts over four years of experience working with agencies around the globe, consulting them on ways to manage their businesses more profitably and efficiently.