SoDA & Productive: The Global Agency Landscape 2022

Find the latest industry trends and key findings gathered from over 150 agencies worldwide in the SoDA Report on the Global Agency Landscape 2022.

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What You’ll Find Inside

From November to December 2021, SoDA and Productive partnered in this research study and thought leadership report to discover how agencies have been navigating 2021. Find out how the strategic and operational priorities have shifted for agency business professionals across the globe through these five main areas of interest:

2021 Performance

Operations and Forecasting

Sales and Marketing

Workplace and Talent

2022 Outlook