Where Bold Ideas Thrive and Operations Stay Sharp: MONOGRID’s Story

At MONOGRID, we combine creativity with technology to craft immersive experiences for premium and luxury brands. We were born in 2016 and today count about 55 people across departments from creative and design to 3D, development, and production.

We work on a wide range of projects, digital experiences, AR and VR, content production, events, installations, and games, mainly for luxury and fashion brands across Italy, Europe, and the U.S.

As Head of Growth, my focus is on developing our business pipeline and ensuring we have the right structure and tools to scale while maintaining the high standards our clients expect.

We recently collaborated on an immersive digital experience that fused the timeless elegance of Valentino Garavani with the bold street culture of Vans. Our task was to create a virtual environment that honored both brands’ identities, Valentino’s heritage and craftsmanship, and Vans’ energetic, rebellious spirit. The result is a crossroads where high fashion meets laid-back authenticity, rendered through dynamic visuals, custom environments, and interactive storytelling.

We translated Valentino’s luxury details, sophisticated textures, and premium finishes, alongside Vans’ iconic designs and youthful edge. Our team focused on combining these elements in both style and function, ensuring that the interactive components felt true to both brands.

By bringing Valentino Garavani and Vans together in a shared digital space, we demonstrated how brand partnerships can go deeper than co-branding—they can become immersive stories that engage, surprise, and connect. 

Before Productive, we were using multiple tools that didn’t communicate with each other: one for business development, another for time tracking, a third for task management, and spreadsheets for HR.

That fragmentation made it almost impossible to get a full picture of how the company was performing. We were constantly cross-referencing data to understand profitability or utilization, and even simple reporting took too much time.

We also struggled with visibility across departments. Each team had its own workflow, and without a shared overview, it was difficult to plan ahead or spot inefficiencies early. We knew we needed a unified system, something that would connect sales, projects, resources, and financials in one place.

That’s what led us to Productive.

The biggest benefit is clarity. All of our data, from pipeline and budgeting to project tracking and HR, now lives in one place. Productive gives us a real-time overview of everything happening in the studio.

That visibility supports better, faster decision-making. We can immediately see how each project is performing financially, how utilization looks across teams, and where we need to adjust. For me, the reporting system is especially powerful. As long as your input data is clean, you can build reports on almost anything: margins, revenue, capacity, and efficiency, and get a clear picture of where the business stands.

I’d say my favorite features are the reporting and sales pipeline. Reporting is incredibly flexible; we can extract the exact insights we need, from financial performance to resourcing and forecasting.

It’s also helped us become more strategic. Instead of looking at data retroactively, we can now forecast and act proactively, spotting risks or opportunities before they impact delivery or profitability.

Working with luxury and fashion brands means balancing creative exploration with precise execution. Every project is unique, and expectations are high, both creatively and operationally.

Productive helps us manage that balance. It allows us to plan ahead and assemble the right team for each project, based on skills, experience, and availability, while tracking performance as we go. If something changes mid-production, we can quickly reallocate resources or update timelines.

It gives us a structure that supports creativity instead of constraining it. Teams have the freedom to focus on their craft, while leadership has the visibility to ensure projects stay profitable and deadlines are met. That balance has made a huge difference in how we work.

Honestly, I can’t imagine going back. At first, people were hesitant about switching tools, but now Productive is part of how we operate every day.

Having one centralized platform where everyone can access the information they need is invaluable. It’s made our operations more transparent, our projects more profitable, and our work environment more collaborative.