LUKA MARIĆ, PRODUCT MANAGER

Product Management at Productive

From the first time I heard about SaaS products, I wanted to become a SaaS product manager. Years later, here I am, having the time of my life as part of the Productive Product Team.

My Job

I’m a Product Manager. My job is to understand the needs of our customers so that we’re sure to provide them with the features they need and wish for. That includes collecting and prioritizing feature requests, managing our product roadmap and feature conceptualization, testing and release once new features are developed.

One of the most important things that I need to do is keep everyone informed about new and upcoming features. Customer and competition research and user analytics are a bonus.

My Path to SaaS


I got into software during college by founding my own startup. After that, I spent five years at an agency doing project management and planning.

But Product was always the part I was most curious about. How decisions get made, why some features land and others don’t, what it actually takes to build something people rely on.That’s what makes Productive feel right.

The tool we build is a core part of how our customers run their business. When we get something right, it changes how their day works. That’s the part that keeps me here.

My Typical Day

It’s more like a “typical week”. All department meetings are on Mondays, so that’s when we check what’s been done the previous week and decide on this week’s tasks and assignments.

Then we organize feature related meetings in smaller teams. Of course, ad-hoc meetings and discussions usually occur a few times a day.
On Fridays, we have our “Feature request triage” where we go through this week’s feature requests and customer feedback.

The Team

A crew of sharp minds and sharper wit—this team runs like a well-oiled feature machine.

Why Productive?

I like that we are focused on one single product. It’s complex, but with time you get the hang of it and become faster and more confident in making decisions.

Secondly, we have great customers. I’m amazed at how clever, understanding and grateful they are – this is not something that many product companies enjoy. When you solve problems for these kinds of people and help their organizations grow – it’s very rewarding.

Last, but not least, Productive has already proven to be a self-sustainable business with respectable organic growth. This fact is super important not only for the owners but for us as employees, too.

Our Team Can’t Make It Alone