Key Trends In Web Dev & Design 2024

Recently, we co-hosted a live webinar with BugHerd and Promethean Research. The aim was to reveal and elaborate on the latest industry data and trends on how digital agencies create for the web in 2024.

Our guests were Steve Neville, CEO of BugHerd, and Nicholas Petroski, founder of Promethean Research. We did a deep dive into various trends shaping how developers and designers approach web dev and design work today. Below are the key highlights and a link to the full report and webinar.

Many professionals are using Figma and Adobe Illustrator for design tasks, while developers primarily rely on VS Code for development work.

A significant 52% of respondents report that AI is currently impacting their work. Among developers, about half are utilizing AI for code generation, though a smaller portion use it for tasks like syntax correction, structure optimization, or quality assurance. On the design side, 41% of designers are not using AI assistants, but when they do, it’s mostly for tasks like image editing and enhancement. AI usage in areas such as wireframing, prototyping, and accessibility testing remains very low.

While AI is already influencing web development, its full potential impact is yet to be realized. In the future, AI is expected to replace a much greater portion of manual work than it does today.

The number of mobile apps being developed is notably low, with most agencies (85%) building fewer than 25 websites per year. While a lot of content is being produced, most of it is not focused on creating highly interactive or complex websites.

A large majority, 83%, of respondents reported using a CMS, which also had the highest favorability among tools used.

Despite some benefits, such as faster and cheaper site delivery and giving designers more control over the process, overall sentiment toward low-code/no-code CMS solutions is negative.

When it comes to hosting, performance and reliability are seen as the most crucial factors. WP Engine is a popular choice, and hosting decisions are almost always made jointly by both the client and the agency.

Watch the full webinar, or download your own copy of the report now.

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BugHerd is one of the world’s leading website feedback and bug-tracking tools. Used by thousands of agencies worldwide, it provides a simple yet powerful way to collect and manage website feedback, helping deliver projects on time and within budget.

Promethean Research helps digital agencies craft data-backed strategies that deliver sustainable growth and reliable margins. Their advice is backed by industry-leading research on 45,000+ digital agencies.

Productive is an all-in-one agency management software. In our new webinar series, we host experts from the agency world- From getting the most out of your agency management tool to expert insights and industry trends—learn how to run a more successful agency in our webinars.