Top 11 Revenue Operations Software Compared – 2026 Review
Revenue operations software connects the sales, marketing and finance data behind your revenue number. It shows which deals are real, where revenue leaks, and what your forecast will actually land at.
If you are choosing a tool for your team, this is the guide you need.
We cover 11 RevOps tools, with features taken from vendor documentation and pros and cons from real user feedback.
You also get clear buying signals, a repeatable process for choosing, and a migration checklist.
What Is the Best Revenue Operations Software in 2026?
The best revenue operations software in 2026 is Productive, HubSpot, Agentforce Sales, Clay, Outreach, Gong, Clari, 6sense, DealHub and Gainsight.
Overview of the Best RevOps Tools
RevOps Platforms Compared
| Tool | Stack layer | Best for | Connects sales to delivery | Owns the forecast | What it does not replace | Who should skip |
|---|---|---|---|---|---|---|
| Productive | All-in-one platform | Service businesses billing time and projects | Yes, won deals become budgets | Yes | Enterprise CRM, conversation intelligence | Software companies selling licences, not services |
| Hubspot | System of record | Mid-market teams wanting one platform | Partial, through integrations | Yes, native | Dedicated enrichment, conversation intelligence | Teams that outgrow native reporting depth |
| Agentforce Sales | System of record | Enterprise teams with a dedicated admin | Partial, through integrations | Yes, native | Enrichment, engagement, conversation intelligence | Lean teams with no admin owner |
| Clay | Data foundation | Teams with a RevOps engineer in place | No | No | The CRM and the engagement tool | Teams with nobody to build the workflows |
| Outreach | Execution | Outbound teams sequencing at volume | No | Add-on, top tier only | The CRM and the data source | Inbound-led or low-volume sales teams |
| Gong | Intelligence | Managers coaching from call evidence | No | Add-on, priced separately | The CRM and the data layer | Teams that record calls inconsistently |
| Clari | Forecasting | Leaders defending a committed number | No | Yes, this is its core job | Contact data and a prospecting database | Teams under roughly fifty reps |
| 6sense | Demand and intent | Marketing teams running account-based programs | No | No | Contact-level data and the CRM | Teams selling to a small named account list |
| DealHub | Commercial | Sales teams with complex pricing rules | No | No | The CRM, billing and invoicing | Businesses with flat, simple pricing |
| Gainsight | Retention | Subscription businesses protecting renewals | No | Renewals only, not new business | The CRM and sales execution tools | Businesses below meaningful account volume |
| Rox | Agent layer on top of CRM | Enterprise revenue teams automating pipeline and expansion | No, it stops at the closed deal | Partial, it scores deals but the CRM stays the record | Your CRM, billing or delivery systems | Small teams, or anyone without clean CRM data |
How We Chose These Tools
We built this list from what buyers actually shortlist, then verified every claim before writing it. We did not run these tools ourselves, so nothing below is presented as first-hand experience.
- Market presence. Every tool appears on at least one first-page shortlist for revenue operations software, so the list reflects real evaluation sets.
- Verified features. Capabilities come from vendor documentation and product pages, never from marketing summaries.
- Repeated review themes. Pros and cons come from patterns across user reviews, never from a single opinion.
- Still a standalone product. Each tool was checked to confirm it still exists on its own, after a year of mergers in this category.
1. Productive – Best All-in-One Solution for Service Businesses and Agencies
Productive is an all-in-one platform for businesses that sell work rather than software. Deals, schedules, budgets and invoices share one record. The number you quoted stays connected to the work that earns it.
Manage revenue operations with Productive
Staff a Deal Before You Sign It
You are close to winning a project, and nobody can say whether the people exist to deliver it.
In Productive, a deal carries its services and tentative bookings, so you check the schedule before you commit. Productive’s Resource Planner shows how the deal lands on next month’s workload.
When the deal is won, those bookings transfer onto the budget.
Book people against a deal in the Resource Planner and see who is over capacity before you sign it.
Forecast Revenue Without a Side Spreadsheet
Your pipeline sits in one tool while the forecast is rebuilt by hand in another.
Productive’s Sales CRM sets a close probability on every deal stage and spreads projected revenue across the months you choose. Pipeline management and the forecast live in one system, so revenue data updates the moment a deal moves.
Budget insights group revenue and margin by client, so the number moves as deals move through their stages.
Catch an Overrun Before the Month Closes
An overrun usually surfaces in the profitability report, weeks after the hours were spent.
In Productive, a won deal converts into a project and budget. Every logged hour updates budget burn and forecasted margin the same day.
Invoices draw on the same record through Productive’s budgeting tools, so billing matches delivered work. Revenue growth stops leaking through untracked hours.
The project progress report sets scheduled time against worked time, with recognized revenue and cost for each week.
Pricing
- Plans start with the Essential plan at $10 per user per month, which includes essential features such as budgeting, project & task management, docs, time tracking, expense management, reporting, and time off management.
- The Professional plan includes custom fields, recurring budgets, advanced reports, billable time approvals, and much more for $25 per user per month.
- The Ultimate plan has everything that the Essential plan and Professional plan offer, along with the HubSpot integration, advanced forecasting, advanced custom fields, overhead calculations, and more. Book a demo or reach out to our team for the monthly price per user.
You can also try out Productive with a 14-day free trial.
Want your delivery and your revenue in one place?
Book a demo and see how a won deal becomes a project, a budget and an invoice in Productive.
2. HubSpot – Best for Mid-Market Teams That Want CRM and Automation on One Platform
HubSpot is a CRM platform that bundles marketing automation and data hygiene into one subscription. That suits mid-market teams that would rather run one system than integrate three.
Key Features
- Two-way data sync in Data Hub (previously Operations Hub)
- Data quality automation with duplicate detection and formatting rules
- Data studio for blending HubSpot records with spreadsheets and cloud warehouses
- Contact enrichment and buyer intent signals in Breeze Intelligence (previously Clearbit)
SOurce: Hubspot
Pros
- Deduplication and syncing keep CRM data accurate without manual cleanup. Sales, marketing and reporting all work from the same record set.
- You can see how each market segment is engaging. Customers, churned accounts and new prospects are separated without building a report first.
- The visual pipeline makes deal stages easy to track. Reps move deals without training and managers see where each one sits.
- New hires get productive fast. Training someone on the interface takes days rather than weeks.
Cons
- Costs scale quickly as your contact list grows. Adding hubs or moving up a tier makes the jump feel steep for a small team.
- Advanced tools sit only on higher-tier plans. Smaller businesses find the upgrade hard to justify.
- Cross-object reporting often ends in an export. Pulling one specific report means finishing the analysis outside HubSpot.
- Advanced transformations still need technical workarounds. Large datasets process more slowly than expected, and sync limits are set by tier.
Who Should Skip HubSpot
HubSpot is the wrong fit if your reporting needs SQL-level control, since you will finish that work in a spreadsheet. If cost is the constraint rather than depth, our decision guide to agency CRMs covers leaner options.
3. Agentforce Sales – Best for Enterprise Teams That Need a Configurable System of Record
Agentforce Sales (previously Sales Cloud) holds your leads, accounts, opportunities and forecast in one CRM. Almost every field, report and workflow in it can be reshaped to match how your team sells.
Key Features
- Leads, accounts, contacts and opportunities as one set of CRM records
- Revenue forecasting with pipeline dashboards by rep and team
- Flow for no-code process automation and approvals
- Prebuilt AI agents for outbound prospecting and rep coaching
SOurce: agentforce sales
Pros
- Deal tracking is live and visible down to the rep. Managers get pipeline status across the team without asking anyone for an update.
- Fields, reports and workflows bend to your process. You map the system to how your business already sells rather than the reverse.
- Integrations cut duplicate data entry. Connecting email, prospecting and document tools improves accuracy and stops the same record being typed twice.
- Routine sales admin can be automated away. Follow-up creation, stage rules and approvals run without a rep remembering them.
Cons
- Native reporting struggles with real analysis. Digging into your own data inside the app is hard, so the work moves to a spreadsheet.
- Most changes need an admin, which slows them down. A field or report request waits on someone with the permissions and the time.
- Cost climbs once you add seats and advanced features. Small teams find the jump difficult to justify against the budget.
- The sheer number of settings makes setup and debugging hard. A single unchecked box can break a process and take hours to trace.
Who Should Skip Agentforce sales
Skip Agentforce Sales if a packaged CRM already covers how you sell. You would pay for configuration depth you never use, then wait on an admin for every report change.
4. Clay – Best for RevOps Teams Building Their Own Enrichment Workflows
Clay is a table of prospects where every column can call a data provider or an AI prompt. It checks those providers in sequence until one returns a verified result, so gaps get filled automatically.
Key Features
- Waterfall data enrichment across more than 100 providers
- Claygent, an AI agent that researches company websites and news
- Spreadsheet-style tables where each column calls a provider or an AI prompt
- Two-way CRM integrations with Salesforce and HubSpot
SOurce: clay
Pros
- One screen replaces jumping between separate data tools. Emails, phone numbers and company details arrive in the same table.
- Match rates rise and list building takes less time. Coverage moves from partial to most records without manual gap-filling.
- Claygent takes over research that used to be manual. It reads career pages and recent news before a call so nobody does it by hand.
- The CRM sync runs without supervision. Records stay current without someone checking the job each morning.
Cons
- The learning curve is the most common complaint. Building workflows and prompts that actually work takes weeks, not an afternoon.
- Credit spend is hard to forecast. Providers and actions consume at different rates, so your cost depends on how you build.
- Tracking credit usage needs training. Tables left on automatic update can consume credits while nobody is watching.
- Accuracy depends on the providers you connect. Clay routes to third-party sources rather than owning the underlying database, so high-quality data is a configuration choice.
Who Should Skip Clay
Pass on Clay if you want enriched records on day one rather than a system to build. Credit-based cost also makes it hard to commit to a fixed monthly number.
5. Outreach – Best for Outbound Teams Running Sequences at Volume
Outreach is a sales engagement platform built for outbound at volume. You build a sequence of emails, calls and social steps once, and Outreach runs it for every prospect.
Key Features
- Multi-step sequences across email, phone and social
- Triggers and rulesets that move prospects between sales plays automatically
- Bulk import of targeted contact lists into a sequence
- Engagement reporting by rep, sequence and step
SOurce: outreach
Pros
- Nothing gets forgotten once a prospect is in a sequence. The next touch is scheduled whether or not the rep remembers it.
- Reps can see who is engaging and prioritise accordingly. Attention goes to responsive prospects instead of down the list in order.
- Calls, emails and meetings are logged in one place. Sales teams work the whole day without switching between three tools.
- Pushing a targeted list into a sequence takes minutes. You import the contacts you want rather than adding people one at a time.
Cons
- Sequences are rigid once they are running. Adjusting one mid-flight is awkward, so most changes wait for the next cycle.
- CRM sync does not always update in real time. Records lag behind, which undermines any reporting built on them.
- Sequence changes can need admin approval first. That puts a queue between writing a sequence and sending from it.
- Contact data is not always accurate. A sales engagement tool does not source data, so reps check records before sending.
Who Should Skip Outreach
If most of your pipeline arrives inbound, Outreach is not worth the licence. And if your contact data is unverified, sequencing it at volume makes the problem bigger, not smaller.
6. Gong – Best for Sales Managers Coaching From Real Call Data
Gong is a conversation intelligence platform for sales calls. It records and transcribes every call, then flags objections, competitor mentions and next steps.
Key Features
- Call recording and transcription with speaker separation
- Trackers for objection, topic and competitor mentions across a team
- Deal boards showing engagement and stalled stakeholders
- Searchable call library with call summaries for coaching
SOurce: gong
Pros
- Coaching runs on evidence instead of recollection. A manager reviews what was said rather than asking how it went.
- Searching transcripts beats rewatching calls. Conversation intelligence indexes each call, so you reach the moment pricing came up in seconds.
- Details missed during a live call are recoverable. A rep guiding a conversation cannot take full notes, and now does not have to.
- Stalled deals surface before the forecast does. Deal boards flag accounts where a key stakeholder has gone quiet.
Cons
- Transcription accuracy drops with accents and jargon. Non-English calls and technical terminology come back needing correction.
- Insight arrives after the call, not during it. There is a processing delay before the analysis is ready to review.
- The revenue intelligence layer underdelivers against the price. Recording and search are strong, the automated analysis less so.
- Cost is hard to justify below a certain team size. Small teams carry the same platform overhead as large ones.
Who Should Skip gong
Gong only pays off if your team records calls consistently and reviews them afterwards. A sporadic recording habit or a mostly-email sales motion leaves the analysis too thin to trust.
7. Clari – Best for Revenue Leaders Who Need a Forecast They Can Defend
Clari is a revenue intelligence platform built around forecasting and pipeline management. It captures activity from your CRM, email and calendars, then scores each deal and rolls it into one forecast.
Key Features
- Forecast for AI revenue projections with scenario modelling
- Inspect for deal health scoring and risk flagging
- Copilot for call recording and conversation analysis
- Salesloft sequencing and engagement, added in the December 2025 merger
SOurce: clari
Pros
- Pipeline data across teams and deals is quick to reach. You drill into any rep, region or opportunity without waiting on an analyst.
- Activity capture happens without anyone logging it. Emails, calls and calendar events attach to the deal on their own.
- The forecast replaces a spreadsheet roll-up. Rep, manager and AI numbers sit in one auditable view instead of a weekly commit call.
- Call history carries through to renewals. An account owner reviews earlier calls rather than asking the customer to repeat themselves.
Cons
- Daily navigation takes too many clicks. Moving between forecasting, deal inspection and Copilot wears on people who use it constantly.
- Training is thin on arrival. People land in the platform without the grounding to build a forecast or pull data.
- Modules overlap revenue intelligence you may already own. Copilot and the Salesloft layer duplicate conversation analysis and sequencing you might license elsewhere.
- It is built for managers, not reps. There is no daily playbook for a rep, so adoption depends on leadership pushing it.
Who Should Skip Clari
A team under roughly fifty reps should not buy Clari, and our roundup of forecasting tools has lighter options. The licence and RevOps hours behind revenue action orchestration outweigh the forecast accuracy you gain there.
8. 6sense – Best for Marketing Teams Running Account-Based Programs
6sense is an account-based platform that predicts which companies are researching your category. It combines third-party intent data with your own web and CRM activity to score accounts by buying stage.
Key Features
- Predictive account scoring and lead scoring by buying stage
- Keyword-level buying signals from third-party research activity
- Anonymous website visitor identification
- Account segmentation and contact lists for outreach
SOurce: 6sense
Pros
- Accounts surface before anyone fills in a form. Early research activity flags interest well ahead of an inbound enquiry.
- Buying-stage visibility sets the order of outreach. Reps work in-market accounts first instead of working down the whole list.
- You can see which pages an account visited and when. That tells a rep what the account is actually evaluating.
- Marketing and sales work from one account list. Both GTM teams prioritise on the same signal rather than arguing over lead quality.
Cons
- Contact data lags the account data. Direct dial numbers often need checking against a second source before anyone calls.
- Intent signals are hard to validate. You see that an account went active without learning who inside it was researching.
- Signal coverage is uneven by region. Teams selling outside the largest markets report thinner intent data.
- New starters drown in the volume of data. Segments and keywords take time before they produce anything useful.
Who Should Skip 6sense
Teams selling into a short, named account list should look elsewhere. You would be paying 6sense to discover accounts you have already named.
9. DealHub – Best for Sales Teams Quoting Complex or Approval-Heavy Deals
DealHub is a CPQ platform, which means it builds your sales quotes for you. A rep picks the products, then DealHub applies your pricing rules and routes any discount for approval.
Key Features
- Product configuration with conditional pricing logic
- Approval workflows triggered by discount or deal stage
- Contract lifecycle management and subscription billing
- Digital sales rooms for sharing quotes and documents with buyers
SOurce: Dealhub
Pros
- Pricing logic and approval workflows get built without developers. RevOps changes a product rule without raising a ticket with IT.
- Guardrails show what is actually sellable. A rep sees which products and discounts are open before quoting anything.
- Pre-approved language keeps legal and finance comfortable. Quotes come out correct without a review cycle on every deal.
- Quote, contract and billing sit on one record. The quote-to-cash chain stays intact, so finance stops re-entering terms sales agreed.
Cons
- Implementations run longer than scoped. Complex pricing requirements slip without tight milestone tracking from the start.
- Advanced configuration needs technical help. The everyday setup is self-serve, the edge cases are not.
- Self-serve documentation is thin. You end up asking support for answers you would rather look up.
- A submitted quote cannot go back to draft. Catching a mistake late means building the quote again.
Who Should Skip DealHub
A team quoting a single product at a fixed price gets nothing from DealHub. The platform earns its cost through pricing rules and approval chains, and you have neither.
10. Gainsight – Best for Subscription Businesses Protecting Renewal Revenue
Gainsight is a customer success platform for tracking the customers you already have. It scores each account on product usage, support tickets and engagement, then flags the ones drifting towards churn.
Key Features
- Health scorecards and churn rate tracking on a configurable rules engine
- Calls to action that route churn risk to an owner
- Journey Orchestrator for automated customer outreach
- Renewal rate and expansion forecasting across the account base
SOurce: gainsight
Pros
- Churn risk surfaces before the renewal conversation. A slipping score raises a call to action while customer retention is still possible.
- Scorecards and playbooks bend to your own definitions. The rules engine calculates health from whichever data you actually trust.
- Account health is visible before a client meeting. A customer success manager arrives knowing usage trends instead of guessing.
- Recurring outreach runs without manual sending. Journey Orchestrator handles scheduled touches across the whole base.
Cons
- Bad source data becomes a Gainsight problem. Health scores inherit whatever mess sits in your other systems.
- It is easy to overbuild metrics nobody acts on. Dashboards multiply while the underlying workflow stays the same.
- Your team may treat it as another place to log things. Adoption stalls when customer success managers see admin rather than help.
- Integrations and exports are fiddly to set up. They run smoothly afterwards, but getting there takes real effort.
Who Should Skip Gainsight
If you sell one-off projects rather than subscriptions, look elsewhere. Gainsight exists to predict churn, and recognizing revenue against milestones matters more when nothing renews.
11. Rox – Best for Enterprise Teams That Want AI Agents Running Pipeline on Top of Their CRM
Rox is an AI-native revenue platform that sits on top of the CRM you already run rather than replacing it. Its agents research prospects, qualify inbound leads, book meetings, score deals and drive account expansion, pulling context from Salesforce or HubSpot alongside email and Slack. It is built for large revenue organisations, and the pitch is that the agent layer does the work your CRM only records.
Key Features
- AI agents for prospect research, lead qualification and meeting scheduling
- Deal and prospect scoring with revenue intelligence across the pipeline
- Unified customer context pulled from CRM, email and Slack
- Workflow automation across the revenue lifecycle, including account expansion
- Integrations with Salesforce, HubSpot, Gmail, Outlook and Slack
SOurce: rox
Pros
- It layers onto your existing CRM instead of replacing it. There is no migration project, and Salesforce or HubSpot stays the system of record.
- The agents absorb the research and qualification work reps do by hand. Account research, lead triage and meeting booking run without someone working a list.
- Context is pulled from the tools your team already lives in. CRM records, email threads and Slack conversations feed the same view rather than sitting in three places.
- Deal scoring and meeting summaries give managers visibility without chasing reps. Pipeline reviews start from something other than what each rep remembers to update.
Cons
- It is aimed squarely at the Global 2000. The scale it is designed for makes it heavy for a small or mid-market revenue team.
- Pricing is not published. Every evaluation starts with a sales conversation, which slows down a straightforward comparison.
- Output quality depends on how clean your CRM already is. Rox says performance varies with data quality and CRM configuration, so a messy instance limits what the agents can do.
- It needs configuration and ongoing oversight. Rox is explicit that agent outputs should be reviewed before anyone acts on them, so this is not a set-and-forget layer.
Who Should Skip Rox
Rox is the wrong fit if you are a small team or your CRM data is not already in good shape, since the agents draw on that data and the platform is built for enterprise revenue organisations rather than lean ones.
How to Choose the Right RevOps Software?
You choose revenue operations software by naming the gap first and shortlisting second. Most RevOps software purchases happen the other way round. The five steps below run in order, and each one produces something you can put in a document.
Step 1: Name the Gap Before You Build a Shortlist
Write down every report someone rebuilds by hand, every handoff that drops work, and every number nobody trusts. Put hours against each one. The top item is your gap. Write it as one sentence before you take a vendor call.
Be specific about which gap it is. A forecast nobody believes and a database full of data silos look identical from outside. They lead to completely different purchases. If you are still deciding what the function should cover, our guide to revenue operations sets out the scope.
Step 2: Map What You Already Own Against That Gap
Ask finance for the software billing list rather than asking around. That list is the only complete record of what you pay for. Against each tool, mark which capabilities are switched on and which were bought and never configured.
Now check that map against Step 1. Teams shopping for lead routing or workflow automation often already own both in a CRM tier they upgraded. Turning something on beats licensing it twice, and it costs a morning instead of a procurement cycle.
Step 3: Test Integration Depth With Your Own Records
Send each vendor ten real records from your CRM during evaluation. Ask them to demonstrate the sync running both directions in front of you.
Then write down four answers: which objects sync, which direction, how often, and what happens on a conflict.
A vendor who says they integrate with your CRM without naming objects has not answered. Ask again before the contract, because conflict handling is the thing that breaks quietly six months in.
Step 4: Run One Real Workflow Before You Buy
Take the workflow from Step 1 and run it end to end for two weeks on live data. Use one team or one segment. RevOps software demos run on clean data. Sample data hides the problems you are buying the tool to fix.
Count the manual steps before you start and count them again at the end. If the number has not dropped, the tool has not closed your gap, whatever the demo showed.
Say so in writing and move to the next vendor.
Step 5: Decide Whether You Are Buying a Layer or a Platform
Record the decision and the reason behind it. Specialist tools give you more depth in one layer and more integration work to maintain. A revenue operations platform gives you fewer seams and a real single source of truth. Each individual layer is shallower.
The deciding factor is who keeps it running. A two-person operations team is usually better off consolidating, while a team with a dedicated RevOps engineer can afford specialists.
If consolidation is the direction, our comparison of CRM and project management platforms covers the combined options.
How to Migrate to a New Revenue Operations System?
You migrate to a new revenue operations system by fixing ownership and data management before anything gets imported. Migrations fail on those two things, almost never on the software.
The failure looks like this. Two systems both claim to be the source of truth for one object.
Two reports disagree and nobody can say which is right. Decide that question first, in writing, object by object.
RevOps Migration Checklist
- Name one internal owner before you sign, with time allocated for the rollout
- Agree which system is the source of truth for each object: accounts, contacts, opportunities, invoices
- Export and deduplicate your CRM data before import, not after
- Map every field to its destination and list the fields that have nowhere to go
- Decide what happens to the fields on that list before you proceed
- Migrate one team or one segment first and hold the rest back
- Run both systems in parallel for a fixed window with a stated end date
- Validate record counts and revenue totals against the old system before switching
- Retrain the people who enter data, not just the people who read reports
- Set an adoption checkpoint at 30 days against a specific number, not a feeling
- Name the tool you are switching off and the date it goes dark
- Archive the old system’s data while you still have access
The last two lines are the ones teams skip. If nothing gets retired, your stack grew instead of improving. Check that the new system reports what you moved for, whether that is forecast accuracy or tracking project profitability.
Final Thoughts on Tracking Revenue
An all-in-one platform connects the projects you deliver to the deals you sold and the revenue coming in. The work itself drives revenue growth, so the work and the number belong in one system.
So the specific answer depends on what you sell. If you sell software, buy the single layer you are missing and keep the CRM at the centre.
If you sell work, the costly seam sits between the deal and the delivery, and one platform closes it. Book a demo of Productive to see that on your own pipeline. It beats adding another seam to your RevOps stack.
Frequently Asked Questions
What is RevOps software?
Revenue operations software is any tool that manages the revenue cycle as one process across sales, marketing, finance and delivery. The category covers CRMs, marketing automation, forecasting, enrichment, engagement, quoting and customer success platforms.
How is a RevOps tool different from a CRM?
A CRM (customer relationship management system) records deals and contacts. A RevOps tool acts on that record to forecast, enrich, quote and retain. Most RevOps tools sit on top of a CRM rather than replacing it.
Do you need a RevOps tool if you already have a CRM?
Only if you have a gap the CRM cannot close, such as forecasting you still build by hand. Buy against that gap, not against a category.
How many tools should a RevOps stack include?
As few as cover your gaps, which for most teams is two to four. Every extra tool adds a seam where records fall out of sync.
Can one platform replace an entire RevOps stack?
Rarely for enterprise go-to-market teams, since specialist depth still wins in forecasting and enrichment. A services business is the exception, because sales, delivery and billing are one workflow that a single platform can cover.
How long does it take to implement a RevOps tool?
A single-layer tool typically lands in two to six weeks, and a platform migration runs eight to twelve. Data cleanup and sales and marketing alignment on definitions take longer than the software setup.
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