AGENCY REPORT
Agencies in the AI Era: Between Hype and Reality
Will AI break the agency model — or fuel its next growth spurt? We surveyed 180+ agencies to find out. Stripping away the hype, this report shows how AI is really impacting the agency business in 2025.
Is AI crashing agency rates?
- Clients are pushing for lower prices (‘With AI, everything’s faster and cheaper!’).
- Almost one in three agencies was asked for an ‘AI discount.’
- Agencies are not budging: only 13% have actually lowered prices.
AI Revenue Boost? Yes, for Many
- 65% of agencies say AI is boosting their revenue or profitability
- Gains come from efficiency wins: working faster, smarter, and with less outsourcing
- 1/3 agencies are holding prices steady while AI quietly lifts their margins
People Still Power the Work
- 64% of agencies haven’t cut any staff because of AI — and don’t plan to.
- Hiring is changing: AI helps teams do more with the same people
- Roles are shifting, not disappearing.
Find Out How AI Is Really Changing Agencies
See the data, steal the insights.
Get the report to learn how your peers are adapting to AI and what it means for your business.
- Benchmark your agency against 180+ peers worldwide
- Read real stories from agency leaders
- Get practical lessons for running an agency in an AI-first world
Register to Get The Report
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