Demand Generation Specialist

Want to work in a dynamic product team and keep developing your marketing skills? This could be the job for you.

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Productive was created by industry veterans behind a 350-person agency and launched in 2014 as a bootstrapped, profitable, and proud product business.

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The ideal candidate has proven success in several areas, including: web (conversion rate optimization), SEO, email marketing, content marketing, social media, and marketing automation. Experience with paid media is a plus (AdWords, Facebook).

The Demand Generation Specialist will be responsible for overseeing demand generation activities and optimization of our online marketing strategies. This person will own conversion funnels on our website, drive search engine optimization, and generate leads and opportunities through both paid and unpaid channels.

At Productive, we’re all committed to growth. We’re always finding new methods of customer acquisition and opportunities to get in front of potential customers.

The right candidate has hands-on experience with HubSpot, WordPress, Semrush/Ahrefs, and of course Google toolstack (Search Console, Google Analytics).
Once again, experience with paid media is a plus: AdWords, social media advertising, display advertising, retargeting.


Some of Your Day-to-day Responsibilities Will Include…

Lead our web optimization efforts to build conversion-optimized landing pages

A/B test ways to optimize web acquisition

Use our marketing automation platform of choice (HubSpot) to optimize lead generation and lead nurturing

Continue to test new channels and innovative approaches to build demand generation

Build a testing pipeline and establish and maintain a cadence of experimentation

Help develop and manage rich content that attracts a qualified audience. This may include blogs, whitepapers, eBooks, reports, webinars etc.

Create a content distribution strategy together with the content team. Partner with bloggers and other content publishers to publish the content on highly relevant platforms

Perform SEO analysis to identify keywords and link building opportunities

Measure and report content outcome

Collaborate with other members of the marketing team to synchronize campaign planning and communicate results across the organization

Be a key contributor to our monthly content planning meetings


Let’s See If We’re
a Match

The ideal candidate for this role has at least two years of experience working as a demand generation specialist or in a similar role (e.g. growth marketer, marketing specialist, SEO specialist). B2B experience preferred, SaaS experience desired. If you recognize yourself in some of the following characteristics and skills, we will be happy to receive your application.

Excellent English skills, both written and spoken

Understanding of SEO and knowledge of using tools like Semrush/Ahrefs

Intermediate experience in Google Analytics

Knowledge of best practices in B2B marketing automation, demand generation, and nurturing programs

The ability to express and articulate ideas through both written word and data crunching

High motivation and willingness to pick up marketing skills as we grow

Excellent organizational skills

How To Land This Job

If you think we can live up to your expectations and you’re willing to share your experience and knowledge, apply using the form below. Please send us:

your CV and cover letter (.pdf)

your portfolio or links to content you created 

a cover letter explaining how you see Productive as a brand and how you would contribute to the further development of Productive’s communications

If you have any questions, you can contact us by sending an email to

The job position is open until we find the most suitable candidate.

Here’s a Sneak Peek of What You’ll Be Working On

Curious about the look and feel of Productive? If you made it here, we know you are.

Benefits We Offer

Learning and Development

Honest, two-way feedback is the foundation of our growth. Every six months, we do 360 reviews to discuss what’s good and what could be better.

Working On One Product

We’re on a mission to be the best tool for running an agency – in the world.
Join us in developing one product.

Educational Budget

If you’re eager to learn, we’re eager to help. Each teammate gets an educational budget to buy books, attend courses, or visit conferences.

Paid Language Courses

Our product is in English and our customers are based all over the world. Paid courses help us master foreign languages.

Career Switch

We support career switches from one position to another.

Traveling on Business

Depending on the role, our teammates hop on a plane from time to time to help our clients out with onboarding.

Work Remotely

Each quarter you choose where you want your office to be.

Tailor Your Working Hours

Productive syncs your work every moment, in whichever app you choose.

Sponsored Health Checks

Each year you get a full check-up at a private clinic. It’s on us.

Free Snacks at the Office

Coffee, tea, fresh fruit, sweet and savory snacks galore at the office.

Paid Vacation for All

We wouldn’t have it any other way.

Fun and Games Budget

Each month, your team gets a new budget to hang out and have fun.

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