{"id":57,"date":"2023-11-29T12:05:17","date_gmt":"2023-11-29T12:05:17","guid":{"rendered":"https:\/\/productive.io\/bold\/?p=57"},"modified":"2025-06-26T11:20:11","modified_gmt":"2025-06-26T11:20:11","slug":"keep-track-of-whats-important-utilization","status":"publish","type":"post","link":"https:\/\/productive.io\/bold\/blog\/keep-track-of-whats-important-utilization","title":{"rendered":"Keep Track of What’s Important: Utilization"},"content":{"rendered":"

Articles<\/a><\/p> –

{{minutes}} min read<\/p>

Keep Track of What’s Important: Utilization<\/strong><\/h1> \"\" <\/a>

Marija Kata Vla\u0161i\u0107<\/p><\/a>

November 29, 2023<\/p> \"\"

During economically unstable times, certain metrics are focused on more than others. Agency owners get into survival mode and tend to keep a close eye on 5-10 financial reports that will give them a pulse on their business.<\/strong><\/p>

But financial reports aren\u2019t the only thing to track closely when times are volatile.

One of the main assets of any agency is its people: their creativity and productivity.

One metric you\u2019ll be laser-focused on is utilization. You\u2019ll be looking into the amount of billable time you can get out of the total available time of an employee, because in crisis mode, it\u2019s more crucial than ever to make the most out of each budget. Right?

Well, yes – and no.

Yes, because of course, you should always aim to run a profitable business.
No, because if you only focus on squeezing the most out of a teammate, chances are that dissatisfaction, decline in productivity, and potential burnout could be around the corner.

Here are a few important questions to answer when looking into utilization reports:<\/p>