{"id":50,"date":"2023-11-30T09:56:51","date_gmt":"2023-11-30T09:56:51","guid":{"rendered":"https:\/\/productive.io\/bold\/?p=50"},"modified":"2025-06-26T11:18:53","modified_gmt":"2025-06-26T11:18:53","slug":"women-in-agencies-current-state-of-affairs-tips-for-starting-your-own-agency","status":"publish","type":"post","link":"https:\/\/productive.io\/bold\/blog\/women-in-agencies-current-state-of-affairs-tips-for-starting-your-own-agency","title":{"rendered":"Women in Agencies: Current State of Affairs + Tips for Starting Your Own Agency"},"content":{"rendered":"

Interviews<\/a><\/p> –

{{minutes}} min read<\/p>

Women in Agencies: Current State of Affairs + Tips for Starting Your Own Agency<\/strong><\/h1> \"\" <\/a>

Stjepan \u0160andor<\/p><\/a>

November 30, 2023<\/p> \"\"

While we\u2019ve witnessed a surge in female leadership and somewhat improved working conditions in the last few years, the question remains – is it only anecdotal, or does it reflect a broader change for the better in the industry?<\/strong><\/p>

We spoke with\u00a0Tara Attfield-Tomes<\/a>, the founder of\u00a0EAST VILLAGE.<\/a>, an award-winning agency from Birmingham, UK. She\u2019s also an expert on personal and employer branding and is passionate about workplace inclusion and female entrepreneurship.<\/p>

What is the current work environment in 2023 for women in agencies? Have there been any changes, or are we still grappling mainly with the same issues?<\/strong><\/h2>

While there have been some positive shifts, Tara says we\u2019re nowhere near Barbie land. Organizations\u2019 interest in diversity, equity, and inclusion has started to move the dial regarding job specs, roles and responsibilities, and more flexible working arrangements, even though the COVID-19 pandemic forced some of these changes.

Still, she argues that while agencies are built on agile principles and have to listen to trends to stay in business, they still are the worst offenders because they\u2019re built on the so-called hustle culture and make it harder for women to advance if they choose to focus on having a family and are not ready to work overtime.<\/p> \"\"

\u201cThe biggest challenge is how we get more agencies to rip up the rule book. The collaboration and willingness to share experiences is something that is incredible in agency land, but it does mean that every organizational structure and set of processes becomes a carbon copy of a successful agency that has gone before\u201d, says Tara. This only exacerbates old problems, such as roles that don\u2019t take into account caring responsibilities, salary increases that aren\u2019t in line with their male counterparts and the organizational tasks still being expected of women.

To tackle this issue, a number of things can be done: \u201cFounders, Boards, and leadership teams need to look at what their employees might need from the business. Would flexible hours allow for a quicker school drop-off and better (and less stressful) journey into work? Would better childcare based near the office, rather than home, make parental responsibilities less of a juggle?\u201d<\/p>

According to the Society for Human Resource Management survey, paid parental leave is becoming more important for employers – but prolonged parental leave means that your career will have to be put on hold. Or does it?<\/strong><\/h2>

\u201cLife is about choices, and I truly believe that no one should have that choice taken away because they want to have a family too\u201d, says Tara.

While it\u2019s a challenge to balance the books when someone is on maternity or paternity leave, it\u2019s the responsibility as employers to find a way to do that – \u201cI employed every single one of my team, because they bring something fantastic to the business, and I want them to feel like the business is there \u2013 ready and waiting \u2013 when and should they want to return. Without pressure or feeling like they can\u2019t have the ambition they had before.\u201d

As an example, Tara points out the case of a teammate who had three children while employed by her agency. The person in question returned on reduced hours to better suit her new lifestyle and needs, and she still received a promotion each time she came back. \u201cWe adapted her roles to suit, and she worked hard. That\u2019s how it should be!\u201d

But in the end, it all comes down to the individual: \u201cDon\u2019t let your employer push you one way or the other, but also don\u2019t let society tell you what you should or shouldn\u2019t want from life. I know plenty of women who are incredibly ambitious and successful, and also brilliant mothers. It\u2019s hard, yes, but life\u2019s hard. Don\u2019t assume you can\u2019t follow your dreams or that your choices are being taken away because some other woman on Instagram told you they were.\u201d<\/p>

As an agency owner, what advice would you give to women who want to start their own agency business?<\/strong><\/h2>

\u201cDo it. Plain and simple.\u201d says Tara, adding: \u201cStarting your own agency is both scary and exciting. It\u2019s an empowering journey and one that I wish more women would take. The beauty of starting your own agency is that you can shape it around your own values: you don\u2019t have to follow the status quo, you have the power to build a business that\u2019s different \u2013 one that speaks to more people like you.\u201d

And leave your expectations and fears at the door: \u201cI do think that we over-complicate entrepreneurship sometimes \u2013 not every entrepreneur looks the same, and no one\u2019s journey is like the next. Not everyone needs to be an \u2018overnight success\u2019 nor the next unicorn.\u201d<\/p> \"\"

The real beauty is that, your business can reflect who you really are, argues Tara: \u201cAre you a mother who wants to run an agency to fit around parental duties? There will be hundreds \u2013 thousands \u2013 of women just like you too. Shape your operations \u2013 and your client base \u2013 around how you like to work. It will be a refreshing change! Do you want to specifically focus on clients who speak to you as a woman? Go for it! Your passion for what they do will shine through more than another agency, so why not take the leap?\u201d

And you might be that spark that will trigger a wider change: \u201cThe world is changing. It\u2019s not perfect, but business has to adapt, and I can\u2019t think of a better way than to get more women to the top by running their own agencies\u201d, Tara concludes.<\/p>

Connect With Agency Peers<\/strong><\/h2>

Access agency-related Circle channels, exchange business insights, and join in on members-only live sessions.<\/p>

Apply now<\/p> <\/a> \"\" \"\"

Stjepan \u0160andor<\/p>

Product Marketing Specialist<\/p>

Related articles<\/h2> \"\"

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BenchPress 2025 – Key Findings<\/h2> <\/a> \"\"

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Bold Session Recap – Social Selling for Agencies<\/h2> <\/a>","protected":false},"excerpt":{"rendered":"While we\u2019ve witnessed a surge in female leadership and somewhat improved working conditions in the last few years, the question remains – is it only anecdotal, or does it reflect a broader change for the better in the industry?","protected":false},"author":26,"featured_media":184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"es_utils_meta_schema":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"acf":[],"yoast_head":"\nWomen in Agencies: Current State of Affairs + Tips for Starting Your Own Agency - Bold<\/title>\n<meta name=\"description\" content=\"Does the surge in female leadership reflect a broader change for the better in the industry or is it only anecdotal?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productive.io\/bold\/women-in-agencies-current-state-of-affairs-tips-for-starting-your-own-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Women in Agencies: Current State of Affairs + Tips for Starting Your Own Agency\" \/>\n<meta property=\"og:description\" content=\"Does the surge in female leadership reflect a broader change for the better in the industry or is it only anecdotal?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productive.io\/bold\/women-in-agencies-current-state-of-affairs-tips-for-starting-your-own-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"Bold\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-30T09:56:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T11:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/website-assets.productive.io\/uploads\/sites\/3\/2023\/11\/FeaturedSmall-Women-in-agnecies-CB.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1020\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stjepan \u0160andor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stjepan \u0160andor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/productive.io\/bold\/women-in-agencies-current-state-of-affairs-tips-for-starting-your-own-agency\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/productive.io\/bold\/women-in-agencies-current-state-of-affairs-tips-for-starting-your-own-agency\/\"},\"author\":{\"name\":\"Stjepan \u0160andor\",\"@id\":\"https:\/\/productive.io\/bold\/#\/schema\/person\/6fe06b31b832ae073804575a10fb831e\"},\"headline\":\"Women in Agencies: Current State of Affairs + Tips for Starting Your Own Agency\",\"datePublished\":\"2023-11-30T09:56:51+00:00\",\"dateModified\":\"2025-06-26T11:18:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/productive.io\/bold\/women-in-agencies-current-state-of-affairs-tips-for-starting-your-own-agency\/\"},\"wordCount\":13,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/productive.io\/bold\/women-in-agencies-current-state-of-affairs-tips-for-starting-your-own-agency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/website-assets.productive.io\/uploads\/sites\/3\/2023\/11\/FeaturedSmall-Women-in-agnecies-CB.png\",\"articleSection\":[\"Interviews\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/productive.io\/bold\/women-in-agencies-current-state-of-affairs-tips-for-starting-your-own-agency\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productive.io\/bold\/women-in-agencies-current-state-of-affairs-tips-for-starting-your-own-agency\/\",\"url\":\"https:\/\/productive.io\/bold\/women-in-agencies-current-state-of-affairs-tips-for-starting-your-own-agency\/\",\"name\":\"Women in Agencies: Current State of Affairs + Tips for Starting Your Own Agency - 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