{"id":25,"date":"2023-11-29T12:40:40","date_gmt":"2023-11-29T12:40:40","guid":{"rendered":"https:\/\/productive.io\/bold\/?p=25"},"modified":"2024-01-12T12:32:14","modified_gmt":"2024-01-12T12:32:14","slug":"what-are-you-doing-to-secure-higher-market-value-for-your-agency","status":"publish","type":"post","link":"https:\/\/productive.io\/bold\/blog\/what-are-you-doing-to-secure-higher-market-value-for-your-agency","title":{"rendered":"What Are You Doing to Secure Higher Market Value for Your Agency?"},"content":{"rendered":"<p   > <a href='https:\/\/productive.io\/bold\/category\/articles\/'>Articles<\/a><\/p> &#8211; <p   > {{minutes}} min read<\/p> <h1   > <strong>What Are You Doing to Secure Higher Market Value for Your Agency?<\/strong><\/h1> <a href=\"https:\/\/productive.io\/bold\/author\/marija-kata-vlasic\/\"> <img  src=\"https:\/\/website-assets.productive.io\/uploads\/2022\/01\/Marija_Kata.png\"  alt=\"\" loading=lazy \/> <\/a> <a href=\"https:\/\/productive.io\/bold\/author\/marija-kata-vlasic\/\"> <p   > Marija Kata Vla\u0161i\u0107<\/p><\/a> <p   > November 29, 2023<\/p> <img  src=\"https:\/\/website-assets.productive.io\/uploads\/sites\/3\/2023\/11\/blog-AgencyValuator.png\"  alt=\"\" loading=lazy \/> <p   > Let me quote the former founder and CEO of a successful agency which I\u2019ll leave anonymous this time around: &#8220;At some point &#8211; even if you don\u2019t plan on selling your business &#8211; you\u2019d like to know <strong>how much this thing you\u2019ve built is worth.\u201d<\/strong><\/p> <p   > Which begs the question: do you know the market value of your agency?<br><br>If not, you should. For a number of reasons, but I\u2019ll mention two.<br><br>One reason is to understand your agency\u2019s\u00a0<strong>scalability and growth potential<\/strong>. Another is to\u00a0<strong>leverage<\/strong>\u00a0the knowledge of its value.<br><br>From January to June 2023, agency business valuation data was gathered from 796 agencies through a questionnaire launched by Productive. The detailed survey included 13 questions on revenue, EBITDA, growth, business development and data consolidation.<br><br>Though the research will be fully published in fall 2023 (<em>stay tuned<\/em>), a few interesting findings arose when looking into the top 5% of agencies with the highest valuations and annual revenue above $1 million USD:<\/p> <ul   > <li>The majority of these agencies had\u00a0<strong>diversified client portfolios<\/strong>. More specifically,\u00a0<strong>57.1% of them had less than 10% of revenue<\/strong>\u00a0represented by their largest client.<\/li><li>Most of these businesses (33.3%) have\u00a0<strong>both outbound and inbound strategies<\/strong>\u00a0in place, or established business development teams owning sales with the support of founders (33.3%).<\/li><\/ul> <p   > Creative service businesses are clearly looking into ways to diversify clients to secure cashflow, while top performers are aware that client acquisition opportunities won\u2019t fall from the sky.<br><br>We know, it\u2019s all easier said than done. At some point, though &#8211; that strategy workshop will come, and getting an estimate of your agency&#8217;s business value can shape the future conversations you\u2019ll have, as well as the course of your business growth.<br><br>Some of the fundamental questions agency owners ask themselves when entering the world of valuations are:<\/p> <ul   > <li>What are the key factors that influence my agency\u2019s valuation?<\/li><li>What documentation or financial data will I need to get an initial estimate?<\/li><li>When is the right time to sell my agency?<\/li><\/ul> <p   > When asked what advice he would give to an agency owner if they want they want to build their agency with a mind of selling it in the end,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/miseidler?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAAFHkYBkVtowlgLNTVRmXEA8J52vozB-Og\">Michael Seidler<\/a>, CEO of\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/madison-alley-global-ventures\/\">Madison Alley Global Ventures<\/a>\u00a0says: <\/p> <p   > \u201cSecure EBITDA margins\u00a0<strong>close to or above\u00a0<\/strong>20% and establish a diverse portfolio of long-term clients. Offer\u00a0<strong>modern capabilities<\/strong>\u00a0such as data-driven marketing, commerce, analytics, AR\/VR, applying AI\/ML, etc. Find a path to over\u00a0<strong>$3-5 million EBITDA<\/strong>\u00a0and ensure blue chip clients.\u201d<\/p> <p   > There\u2019s enormous interest in mergers and acquisitions in the digital agency space at this moment. Does your agency have a strategy in place for enhancing its market value?<br><br>If you\u2019re interested in taking a first step into the realm of agency M&amp;A, fill out the\u00a0<a href=\"https:\/\/productive.io\/agency-valuation\/\">Agency Valuation Calculator<\/a>. Once you get an estimated valuation, let us know your thoughts and feedback.\u00a0<\/p> <img  src=\"https:\/\/website-assets.productive.io\/uploads\/2022\/01\/Marija_Kata.png\"  alt=\"\" loading=lazy \/> <p   > Marija Kata Vla\u0161i\u0107<\/p><p   > Content Marketing Specialist<\/p> <h2   > Related articles<\/h2> <a href=\"https:\/\/productive.io\/bold\/blog\/2024-agency-owner-compensation-trends\"   > <img  src=\"https:\/\/website-assets.productive.io\/uploads\/sites\/3\/2024\/11\/FeaturedSmall-Report-768x310.png\"  alt=\"\" loading=lazy \/> <p   > Articles<\/p> <h2   > 2024 Agency Owner Compensation Trends\u00a0<\/h2> <\/a><a href=\"https:\/\/productive.io\/bold\/blog\/whats-new-and-next-with-agencies-in-the-uk\"   > <img  src=\"https:\/\/website-assets.productive.io\/uploads\/sites\/3\/2024\/05\/blog-Fran-768x508.png\"  alt=\"\" loading=lazy \/> <p   > Articles<\/p> <h2   > What\u2019s New (and Next) With Agencies in the UK?<\/h2> <\/a><a href=\"https:\/\/productive.io\/bold\/blog\/acquisitions-are-hot-right-now-a-potential-growth-strategy-for-your-agency\"   > <img  src=\"https:\/\/website-assets.productive.io\/uploads\/sites\/3\/2024\/02\/blog-Acquisitions_Are_Hot_Right_Now-768x508.png\"  alt=\"\" loading=lazy \/> <p   > Articles<\/p> <h2   > Acquisitions Are Hot Right Now: A Potential Growth Strategy For Your Agency<\/h2> <\/a>","protected":false},"excerpt":{"rendered":"Knowing your agency&#8217;s value helps you understand your agency\u2019s\u00a0scalability and growth potential. It also means you can leverage that knowledge.","protected":false},"author":10,"featured_media":61,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"es_utils_meta_schema":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-25","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Are You Doing to Secure Higher Market Value for Your Agency? - Bold<\/title>\n<meta name=\"description\" content=\"Knowing your agency&#039;s value helps you understand it&#039;s\u00a0scalability and growth potential. 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